Business Marketing Executive (On Contract)
- Crisil
- 2 - 3 years
- Mumbai
- 4 months ago
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Job Description
Business Marketing Executive
Job Description:
As a Business Marketing Executive at CRISIL, you will play a pivotal role in planning, executing, and marketing our services and events across various sectors This position requires a versatile professional who not only excels in event management but also possesses strong marketing acumen and exceptional communication skills to effectively represent our brand to stakeholders.
Key Responsibilities:
1. Event Planning and Execution:
- Plan, organize, and execute offline events such as conferences, seminars, and networking events across different sectors.
- Coordinate logistics, and ensure events run smoothly from conception to completion.
- Ideate and develop innovative event concepts and themes tailored to meet the objectives and preferences of diverse stakeholders. Co-create experiential client engagements and partner closely across internal functions to develop content.
- Stay abreast of emerging technologies and trends in event management, incorporating relevant tools and platforms to enhance event delivery.
2. Stakeholder Engagement and Relationship Management:
- Act as a primary point of contact for clients, sponsors, vendors, and partners, ensuring their needs are met and expectations exceeded.
- Communicate effectively with stakeholders to articulate our brand message and value proposition.
3. Marketing Strategy Implementation:
- Execute marketing strategies to promote business services, events, build alliances, and enhance brand visibility.
- Utilize digital marketing channels, social media, email campaigns, and partnerships to drive event attendance and engagement.
- Build and maintain strong relationships to foster long-term partnerships and business growth opportunities.
4. Brand Representation and Presentation:
- Ensure consistent brand representation across all event materials and communications.
- Present our company and its services confidently and professionally at industry events, meetings, and presentations.
- Uphold our brand standards and values in every interaction, reinforcing our reputation as a leader in analytical services for financial institutions worldwide.
5. Marketing Management
- Manage marketing efforts across events, alliances, industry bodies, communications, and digital strategies with a proven track record of generating excellent marketing outcomes
- Plan, create, and schedule engaging content across social media and website platforms. Monitor performance metrics and provide actionable insights to enhance audience engagement and brand visibility. Hands-on experience with SEO and website performance tools will be considered an added advantage.
Qualifications:
- Bachelors degree in marketing, Communications, Business Administration, or a related field.
- 2-3 years of experience of B2B marketing and communications
-Willingness to travel.
- Demonstrated expertise in developing and implementing marketing strategies.
- Excellent project management skills with the ability to manage multiple priorities and deadlines effectively.
- Strong interpersonal skills and ability to communicate effectively with diverse stakeholders and teams.
- Creative thinker with a passion for innovation and delivering exceptional event experiences.
- The ability to make quick decisions in a high pressure environment.
-Experience in crisis management would be very beneficial.
Job Classification
Industry: Financial ServicesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: ContractContact Details:
Company: CrisilLocation(s): Mumbai
Keyskills: event management project management relationship building marketing strategies digital campaigns interpersonal skills business marketing tools marketing b2b marketing collaboration negotiation social media marketing event marketing seo communication skills ms office
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Crisil
CRISIL is India's leading Ratings, Financial News, Risk & Policy Advisory company.CRISIL's majority Stakeholder is Standard & Poor's, a division of The McGraw-Hill Companies and the world's foremost provider of independent credit ratings, indices, risk evaluation, investment research and dat...
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