Sr. Business Consultant
- Adobe
- 6 - 10 years
- Noida, Gurugram
- 4 months ago
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Job Description
A value led Business Consultant responsible for the realisation of tangible business impact for our customers, the design and implementation of processes to drive operational efficiencies, whilst implementing a culture of innovation, and fostering creativity to unlock new opportunities for your customers and Adobe Consulting.
- Participate in/ lead business discovery & Consulting work and customer research to establish the customer s why .
- Execute Data driven Marketing for Customer Journeys & Campaigns:
- Maximise digital adoption: Utilise data to proactively analyse opportunities and identify customer journeys & consumer behaviours that can be influenced to drive Adobe s digital impact.
- Directly engage clients to improve & understand their as-is Customer segmentations, have a specialist s focus on optimisation & personalisation across Marketing channels
- Improve & monetize Customer Journeys & Marketing Campaign Performance: Analyse and Recommend how to make Journeys & Campaigns more effective via UX changes, CX changes, A/B Tests, etc.
- Having worked on D2C, Commerce platforms or Commerce business strategies will be an added bonus.
- Work with client to enable them to understand and leverage Marketing Data Collection Strategy to best leverage Adobe solutions
- Ideation, Planning, Delivery, Measurement & Optimization of Experience Cloud use cases, their associated customer benefits and how to measure them.
- Work with Client teams & Stakeholders to identify Business Requirements, KPIs to capture: as Documentation BRDs, Journey Understanding documents
- Develop effective customers partnerships to align on business goals, critical metrics and future state thinking
- Create dashboards for management reporting, insights and/or problem analysis.
- Support creation of impactful use cases that bring a customer s business goals to life.
- Research and define customer personas and build ideal state customer journey maps.
- Build roadmaps, develop, and lead execution of the tactical plans to implement the next phase of the roadmap.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Business AnalystEmployement Type: Full timeContact Details:
Company: AdobeLocation(s): Noida, Gurugram+ View Contact
Keyskills: Product management Campaign planning Data analysis Data collection digital strategy Business strategy Adobe Digital marketing Operations Analytics
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