Digital Marketing - Team Lead - UK shift- Work from office
- Food Hub Software
- 5 - 8 years
- Chennai
- 4 months ago
- Email to a friend
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Job Description
This role reports to the Team Manager.
Years of Experience: 5 - 7 years
Required Skills:
- Basic to intermediate understanding of both PPC and SEO concepts
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console
- Knowledge of digital marketing metrics like CTR, CPC, Quality Score, organic CTR, and domain authority
- Strong analytical skills and a data-driven mindset
- Ability to support tracking, UTM tagging, and conversion setup
- Proficiency in Excel-Google Sheets for reporting
- Strong written communication skills for ad copy and SEO content suggestions
PPC:
- Assist in setting up and managing PPC campaigns (Search, Display, Performance Max, etc.) Manage and support multiple client campaigns simultaneously, ensuring timely updates and performance tracking
- Conduct keyword research, competitor benchmarking, and audience targeting for paid campaigns
- Write compelling ad copy and help with A-B testing
- Monitor campaign performance using tools like Google Ads, Meta Ads Manager, and Google Analytics
- Track conversions and optimize campaigns for KPIs like ROAS, CTR, CPC, and CPA
- Prepare performance reports and dashboards for internal teams or clients.
SEO:
- Conduct keyword research for organic search growth using tools like Google Keyword Planner, SEMrush, or Ahrefs
- Assist with on-page SEO- optimizing meta titles, meta descriptions, header tags, and internal linking
- Support technical SEO tasks such as site speed improvements, sitemap submissions, and fixing crawl errors
- Help with content optimization for blogs, landing pages, and product-service pages to improve search rankings
- Monitor and report on keyword rankings, organic traffic trends, and SEO KPIs
- Support link-building outreach campaigns and off-page SEO initiatives
- Stay updated on Google algorithm changes and SEO best practices
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Food Hub SoftwareLocation(s): Chennai
Keyskills: performance marketing Google ads PPC paid campaign Facebook Ads b2b LinkedIn ads Google AdWords meta ads Instagram ads seo
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