Marketing Automation Specialist Marketo Associate
- Grazitti Interactive
- 3 - 5 years
- Panchkula
- 4 months ago
- Email to a friend
- Report this job
Job Description
By continuing to use our website, you consent to the use of cookies. Please refer our Join Our Clan- 3 5 years of experience working with Marketo.
- Proficient in building and deploying email campaigns, nurture flows, and lead scoring models.
- Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo.
- Knowledge of CRM integration and sync-related troubleshooting.
- Understanding of marketing data hygiene, list management, segmentation, and campaign reporting.
- Ability to define and support lead lifecycle processes, including MQLs and lead routing rules.
- Familiarity with A/B testing methodologies and campaign performance optimization.
- Good communication and stakeholder management skills.
- Attention to detail with the ability to maintain a clean and scalable Marketo instance.
- Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo.
- Create and manage Marketo assets, including landing pages, forms, and workflows.
- Optimize campaign performance through A/B testing, data analysis, and reporting.
- Maintain accurate data through segmentation, list hygiene, and CRM sync checks.
- Implement and document scalable campaign processes and consistent naming conventions.
- Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models.
- Monitor and improve email deliverability, bounce rates, and overall campaign health.
- Troubleshoot issues with campaign execution, integrations, or sync errors.
- Ensure ongoing Marketo instance hygiene and governance.
- Act as the primary point of contact for client stakeholders regarding campaign execution.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Marketing Automation SpecialistEmployement Type: Full timeContact Details:
Company: Grazitti InteractiveLocation(s): Panchkula
Keyskills: Data analysis Marketing operations Routing data integrity Management Troubleshooting Stakeholder management CRM marketing automation Support Lead
Similar positions
Grazitti Interactive
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services. As a global consu...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in