Demand Generation Head - B2B SaaS
- Grazitti Interactive
- 4 - 6 years
- Panchkula
- 5 months ago
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Job Description
Job Description
We re hiring a Demand Generation Head to lead and scale demand generation for SearchUnify, our flagship AI-powered platform. This leadership role is ideal for a B2B SaaS marketing expert who thrives on building high-impact, data-driven strategies that drive revenue growth.
You ll work closely with sales, product, and content teams to own the funnel from lead generation to conversion across multiple digital channels. If you re strategic, execution-focused, and passionate about innovation in marketing, let s connect.
Key Skills
- Proven expertise in B2B SaaS demand generation, inbound and outbound.
- Strong command of marketing automation, ABM, SEO, SEM, and lead nurturing.
- Hands-on with HubSpot, Marketo, Salesforce, Google Ads, and LinkedIn Ads.
- Strategic thinker with a solid grasp on ROI, CPL, and pipeline contribution.
- Ability to manage and scale marketing budgets effectively.
- Skilled in marketing analytics, conversion optimization, and A/B testing.
- Excellent team leadership and cross-functional collaboration skills.
Roles and Responsibilities
- Design and execute full-funnel demand generation campaigns across digital channels.
- Optimize and manage lead nurturing workflows via email, webinars, content, and ABM.
- Drive alignment between marketing and sales for effective MQL-to-SQL handoff.
- Analyze campaign data, define KPIs, and present performance dashboards.
- Own and improve SEO, paid search, and retargeting strategies.
- Collaborate with content teams to produce targeted assets: blogs, whitepapers, case studies.
- Evaluate and implement MarTech tools to automate and scale campaigns.
- Regularly review campaign performance and optimize for better conversion and pipeline impact.
We are always looking for the best talent to join our team
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Head - Media RelationsEmployement Type: Full timeContact Details:
Company: Grazitti InteractiveLocation(s): Panchkula+ View Contact
Keyskills: Outbound Head Business Development B2B SAAS SEM SEO Salesforce SQL marketing automation Ajax
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Grazitti Interactive
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services. As a global consu...
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