Email Marketing Specialist @ Einfochips

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Email Marketing Specialist

Einfochips
2 - 6 years
Bengaluru
7 months ago
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Job Description

As a part of the global team, an Email Strategist is responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices.

Key Responsibilities:

Email Campaign Strategy:

Develop and execute email marketing strategies aligned with business goals.
Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.

Content Creation and Design:

Work with designers and copywriters to create compelling email content.
Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.

Audience Segmentation:

Analyze customer data to segment audiences for personalized messaging.
Use CRM tools to manage and refine email lists.

Performance Analysis:

Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions).
Generate reports and provide actionable insights to improve campaign effectiveness.

A/B Testing:

Conduct A/B tests to optimize subject lines, content, and design.
Implement findings to enhance future campaigns.

Compliance and Best Practices:

Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
Stay updated on industry trends and best practices.

Automation and Tools:

Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows.
Implement triggered campaigns based on user behavior.

Collaboration:

Partner with the analytics team to understand customer behavior and refine strategies.
Work closely with sales teams to align email campaigns with broader business objectives.

What we are looking for

Qualifications:

Bachelor s degree in marketing, Communications, or a related field.
Proven experience in email marketing strategy and execution.
Proficiency in email marketing platforms and CRM tools.
Strong analytical skills and ability to interpret data.
Excellent written and verbal communication skills.
Knowledge of HTML/CSS for email design is a plus.

Desired Skills:

Experience with B2B email marketing (if relevant to Arrow Electronics business model).
Familiarity with technology or electronics industry trends.
Ability to manage multiple projects and deadlines.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Email Marketing
Employement Type: Full time

Contact Details:

Company: Einfochips
Location(s): Bengaluru

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Keyskills: Automation Email marketing Strategic planning Electronics HTML Performance analysis Analytics Marketing strategy CRM Salesforce

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Your name (*)

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Mobile (*)

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Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Einfochips

eInfochips, an Arrow company, is a leading global provider of product engineering and semiconductor design services. With over 500+ products developed and 40M deployments in 140 countries, eInfochips continues to fuel technological innovations in multiple verticals. The companys service offerings in...

Email Marketing Specialist @ Einfochips

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