DE&A - Core - Advanced Data Engineering - Business Analyst
- Zensar
- 2 - 5 years
- Kolkata
- 4 months ago
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Job Description
Key Responsibilities:
Data Collection and Analysis:
Market research analysts design and implement research methods, such as surveys and focus groups, to gather data on consumer preferences, market trends, and competitor activities. They then analyze this data using statistical software and other tools to identify patterns and insights.
Market Trend Identification:
They monitor and analyze market conditions, including sales data, economic indicators, and emerging technologies, to identify trends and predict future market movements.
Competitor Analysis:
Analysts assess the strategies and performance of competitors to understand their strengths and weaknesses and to identify opportunities for the company.
Reporting and Presentation:
They prepare reports, presentations, and other materials to communicate their findings and recommendations to management, marketing teams, and other stakeholders.
Strategic Recommendations:
Based on their analysis, they provide strategic recommendations on product development, pricing, marketing campaigns, and other business decisions.
Collaboration:
Market research analysts work closely with marketing, sales, and product development teams to ensure that research findings are integrated into business strategies and campaigns.
Essential Skills:
Analytical Skills:
Strong analytical and problem-solving skills are crucial for interpreting data and identifying meaningful insights.
Statistical Software Proficiency:
Familiarity with statistical software packages like SPSS, SAS, or R is essential for data analysis.
Communication Skills:
Effective written and verbal communication skills are needed to present research findings and recommendations clearly and concisely.
Research Methodologies:
Knowledge of various research methodologies, both quantitative and qualitative, is important for designing and implementing effective research studies.
Business Acumen:
A solid understanding of business principles and marketing strategies is helpful for translating research findings into actionable recommendations.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Data AnalystEmployement Type: Full timeContact Details:
Company: ZensarLocation(s): Kolkata+ View Contact
Keyskills: Analytical skills Data analysis Software packages SAS Analytical Data collection Market research Statistical software SPSS Research
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