Tracxn - Marketing Manager - APAC
- Tracxn
- 3 - 8 years
- Bengaluru
- 4 months ago
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Job Description
The Marketing Manager at Tracxn is responsible for increasing brand visibility and generating high-quality leads across key customer segments. The role involves executing targeted marketing campaigns, creating content, and managing customer marketing initiatives to enhance brand presence.
Key Responsibilities
Market Visibility & Content Initiatives
- Execute marketing strategies including customer success stories, expert interviews, webinars, and case studies.
- Develop and manage content initiatives such as league tables, awards, SEO benchmarking, and trend reports.
- Manage testimonials collection in coordination with relevant teams.
- Create and maintain customer category pages and module pages.
- Execute social media initiatives in alignment with brand objectives.
- Drive experimental marketing initiatives such as webinars, short-form video content, and newsletters.
Campaign Management & Lead Generation
- Run category-specific campaigns for defined customer segments.
- Analyze and optimize performance across email, social, and content platforms.
- Align marketing efforts with lead generation and conversion goals.
- Manage campaigns targeting lite users and enhance platform engagement.
Stakeholder Collaboration & Execution
- Collaborate with internal teams to ensure message and goal alignment.
- Coordinate with customers and external partners for content and endorsements.
- Own planning, outreach, publishing, and performance analysis of marketing deliverables.
Requirements
- 3-9 years of experience in B2B, content, or digital marketing.
- Strong skills in campaign execution and lead generation.
- Excellent written and verbal communication skills, with an ability to tailor messaging for different audiences.
- Project management and multitasking capabilities.
- Experience in cross-functional environments.
- Shift: APAC (9 AM 6 PM)
What You Can Expect at Tracxn?
- Meritocracy-driven, transparent cultureno office politics.
- Work with like-minded, intellectually curious professionals.
- High-paced learning environment with continuous mentorship to help you achieve your peak potential.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: TracxnLocation(s): Bengaluru
Keyskills: Marketing Strategy B2B Marketing Operations Digital Marketing Marketing APAC
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Tracxn
Founded in 2013 by ex-Venture Capitalists, Tracxn is one of the worlds largest platforms for tracking 1.4 million entities through 1,800 feeds categorized across industries, sectors, sub-sectors, geographies, affiliations and networks globally.
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