Digital Marketing Manager, Technology Media @ Xponential Data

Job Description

Company : On Dot Media Private Limited

Industry: ITES/KPO/Media & commerce

Role: Manager - Digital Marketing

Work Location:Tower 2, World Trade Center, Kharadi, Pune

Company Information:

OnDot Media, Headquarters at the UK.

Founded in November 2018, we are a leadership level editorial platform, creating original, unique and market focused articles, news and reviews using inputs from global CXOs.

Our focus on B2B marketing is the result of a conscious decision to leverage our expertise and established record for helping agencies and technology companies plan and execute their marketing and media plans successfully. We have consistently built high ROI solutions for our clients.

Position Summary:

This position is for a person who is an SEM, SMM Specialist, with expertise in PPC platforms (AdWords, LinkedIn, Facebook) and who can effectively manage & optimize campaigns to generate leads/accelerate business development.

Your Role & Responsibilities at OnDot Media:

1. Ensures achievement of defined Organization goals wrt MQLs, KW rankings, Online search reputation, User-engagement, Content-quality, etc

2. Design & develop Digital Marketing Strategy and Media Plan for the company.

3. Plan & Execute LinkedIn Marketing campaigns for White Papers to generate B2B leads.

4. Successfully manages the defined campaign lifecycle - wrt Creating, Implementing, Tracking and Analyzing PPC/SEO campaigns - for achieving planned performance

5. Consistently improves his/her Campaign performance, campaign RoI and Campaign-Leads goal - by proactively Analyzing campaign data wrt KW rankings, Quality score, Competition KWs/Ads, A/B testing, and key Google Analytics metrics.

6. Ensures healthy management of daily & weekly performance of Keywords & Landing pages - wrt rankings, budget, impression share, etc

7. Understands how to correctly position OnDot Media through Keywords, Ads & Landing Pages - without misrepresenting facts, undue exaggeration, or making false promises.

8. Proactively finds ways to capture new Keywords, new Ad copies, new Landing Pages - for higher user engagement & higher online Search share.

9. Works collaboratively with Sales, Presales & Program team - for generating leads that are well-aligned with Org goals & for proactively designing-executing campaigns that are aligned with quarterly Sales plan.

10. Quality of his/her Ad copies, Search-optimized Content and Landing Page optimization - is consistently very high - wrt both the reader and Search engine.



Job Requirements/Qualifications

*Must have experience in LinkedIn campaign planning and execution for White Papers downloads and generate B2B Leads for the organization.

* 3 - 6 years of experience in B2B Technology Marketing in managing PPC platforms (AdWords, LinkedIn, Facebook, Instagram) for US/UK geographies.

*Onpage & Offpage SEO

* You are a data driven marketer.

* Proven track record in Search Engine Marketing (SEM), Social Media Marketing (SMM) and Paid Search (PPC).

* Hands-on experience in bid management, campaign management & optimization, A/B & Multivariate testing.

* Experience with website analysis using a variety of analytics tools like Google Analytics, Heat map and other reporting tools.

* Understanding of MS Excel & HTML.

Only local candidates preferred.

Job Classification

Industry: Media, Entertainment, Internet
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time

Education

Under Graduation: Any Graduate in Any Specialization
Post Graduation: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization

Contact Details:

Company: Xponential Data and Business Services Pvt Ltd
Location(s): Pune
Website: http://ondot.com

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Keyskills:   social media optimization ppc smo technology media social media marketing integrated sales google analytics pay per click seo integrated marketing internet marketing