Digital Marketing
- Manipal Hospitals
- 1 - 5 years
- Ranchi
- 4 months ago
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Job Description
About the Role:
This position requires a dynamic and innovative approach to digital marketing strategies. The Digital Marketing professional will engage in developing, implementing, and managing marketing campaigns that promote Manipal Hospitals' services and enhance online presence. The role demands creativity and analytical skills to optimize user engagement and drive business growth through digital channels. About the Team:
You will join a collaborative and results-driven team of marketing professionals who are dedicated to promoting health services through effective digital strategies. The team fosters a culture of innovation and continuous learning, encouraging members to share ideas and best practices. Working closely with other departments, including operations and patient services, the team prioritizes patient engagement and satisfaction.
Roles and Responsibilities
You are Responsible for:
- Developing and executing digital marketing campaigns across various platforms, including social media, email, and search engines.
- Analyzing performance metrics and user engagement data to refine marketing strategies.
- Managing the hospitals website content and ensuring optimization for search engines (SEO).
- Coordinating with design teams to create visually appealing marketing materials that align with the brand.
- Monitoring industry trends and competitors to identify new opportunities for growth. To succeed in this role you should have:
- A bachelors degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the healthcare industry.
- Strong analytical skills and experience with tools for data analysis and reporting.
- Knowledge of SEO best practices and familiarity with content management systems.
- Excellent communication and teamwork skills to collaborate effectively with various stakeholders.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Head - Digital MarketingEmployement Type: Full timeContact Details:
Company: Manipal HospitalsLocation(s): Ranchi
Keyskills: digital marketing analytical marketing strategies digital campaigns strong analytical skills analysis google ads content management online marketing digital media marketing campaigns teamwork management systems seo communication skills digital channels
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Manipal Hospitals
As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 33 hospitals across 17 cities with 9,500 beds, and a talented pool of over 5,000 doctors and an...
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