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Campaign Management Salesforce CRM - Digital Marketing Manager @ Unisys

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 Campaign Management Salesforce CRM - Digital Marketing Manager

Job Description

What success looks like in this role:

  • This role will focus primarily on data, reporting and analytics, and campaign operations (such as SF campaign creation and campaign related automation).
  • Develop program-specific strategies, marketing plans, and goals that align with our overall objectives.
  • Your strategic mindset will be crucial in driving consumer engagement and achieving marketing success.
  • Manages execution across all channels / vehicles, including website, social media, paid media, email and related marketing including creating Salesforce Campaigns.
  • Utilizes analytics to assess metrics, gain insight and evaluate performance against key performance indicators (KPIs) and provide insights to stakeholders.
  • Oversees the development and production of new programs / initiatives for all channels.
  • Maintains awareness of digital, social media and related trends, developments, and best practices.
  • Recommends and drives methods and tactics to engage customers with digital channels.
  • Reports on performance by channel, strategic imperatives and campaigns, including targeting strategy, and proactively provides improvement recommendations.
  • Prepares ad hoc marketing reporting as needed.

You will be successful in this role if you have:

  • BA/BS degree and 6-8 years relevant experience OR equivalent combination of education and experience
  • At least 2 years' experience with Salesforce
  • At least 2 years' experience in an analytical role

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Campaign Manager
Employement Type: Full time

Contact Details:

Company: Unisys
Location(s): Bengaluru

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Keyskills:   Campaign Management digital ad hoc marketing Digital Marketing marketing plans social media Salesforce CRM Marketing Salesforce CRM

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