Campaign Management Salesforce CRM - Digital Marketing Manager
- Unisys
- 6 - 8 years
- Bengaluru
- 5 months ago
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Job Description
What success looks like in this role:
- This role will focus primarily on data, reporting and analytics, and campaign operations (such as SF campaign creation and campaign related automation).
- Develop program-specific strategies, marketing plans, and goals that align with our overall objectives.
- Your strategic mindset will be crucial in driving consumer engagement and achieving marketing success.
- Manages execution across all channels / vehicles, including website, social media, paid media, email and related marketing including creating Salesforce Campaigns.
- Utilizes analytics to assess metrics, gain insight and evaluate performance against key performance indicators (KPIs) and provide insights to stakeholders.
- Oversees the development and production of new programs / initiatives for all channels.
- Maintains awareness of digital, social media and related trends, developments, and best practices.
- Recommends and drives methods and tactics to engage customers with digital channels.
- Reports on performance by channel, strategic imperatives and campaigns, including targeting strategy, and proactively provides improvement recommendations.
- Prepares ad hoc marketing reporting as needed.
You will be successful in this role if you have:
- BA/BS degree and 6-8 years relevant experience OR equivalent combination of education and experience
- At least 2 years' experience with Salesforce
- At least 2 years' experience in an analytical role
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Campaign ManagerEmployement Type: Full timeContact Details:
Company: UnisysLocation(s): Bengaluru
Keyskills: Campaign Management digital ad hoc marketing Digital Marketing marketing plans social media Salesforce CRM Marketing Salesforce CRM
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