Lead Marketing Analytics @ freshworks

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Lead Marketing Analytics

freshworks
4 - 8 years
Bengaluru
5 months ago
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Job Description

Job Overview:

We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

Data Analysis & Reporting:

Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.
Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.

Data Integrity & Compliance:

Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.

Lead Scoring & Routing:

Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.

Campaign Performance Analysis:

Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.
Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.

Collaboration & Reporting:

Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.
Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.

Process Improvement & Automation:

Identify opportunities for process automation and data integration to streamline marketing analytics operations.

Qualifications

Bachelor s degree in Marketing, Business, Data Analytics, or a related field.
5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tec

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Market Research & Insights
Role: Market Research / Insights Head
Employement Type: Full time

Contact Details:

Company: Freshworks
Location(s): Bengaluru

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Keyskills: Process automation Data analysis Marketing analytics HP data protector Process improvement Analytical Marketing operations data integrity CRM Salesforce

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Your name (*)

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Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies ...

Lead Marketing Analytics @ freshworks

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