SEO & Digital Marketing Executive @ Advantal Technologies

Job Title: SEO & Digital Marketing Executive
Location: Indore
Job Type: Full-Time
Experience: 2 3 years in SEO (preferably in the IT industry). Experience in digital marketing is an advantage.
Work Arrangement: On-site (Work from Office)
Job Overview:
Advantal Technologies Ltd. is looking for Digital Marketing Senior Executives/Managers who are capable of developing,
implementing, tracking, and optimizing digital marketing campaigns (SEO, SEM, SMM, Email Marketing, YouTube, etc.) across all
digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital
marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting
teams (such as programmers), and vendors to launch campaigns on time and on budget.
Desired Skills:
Digital Marketing, Campaign Management, SEO, social media, WordPress, Website On-Page, Off-Page SEO, Lead Generation,
Event Marketing, Display Advertising
Responsibilities and Duties:
Assisting in the formulation of strategies to build a lasting digital connection with consumers.
Experience in Lead Generation.
Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc.)
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company brand awareness.
Actively involved in SEO, SMO, and SMM efforts (keyword, image optimization, etc.).
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update websites.
Collaborate with designers to improve user experience.
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Spring
Metrics, Web Trends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date.
Maintain partnerships with media agencies and vendors.
Brainstorms new and creative growth strategies through digital marketing.
Collaborate with content writers and designers to improve the users ad experience.
Report on all digital marketing campaigns performance across advertising platforms and measure ROI and KPIs.
Qualifications:
Experience with SEO and SEM.
Experience with LinkedIn ads, Google ads, and Email marketing.
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Excellent writing, verbal, and collaboration skills.
Experience in B2B marketing is a must.