Product Manager - B2C/D2C (Sales)
- Pandit Ventures
- 3 - 8 years
- Ahmedabad
- 5 months ago
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Job Description
Product Manager - B2C/D2C
Role Overview:
We are seeking a passionate and results-oriented Product Manager with a strong background in the Business-to-Consumer (B2C) or Direct-to-Consumer (D2C) space to join our dynamic team. You will be responsible for the strategy, roadmap, and execution of our [mention specific product area or product line] to drive user growth, engagement, and revenue. You will deeply understand our target audience, identify their needs, and translate them into compelling product experiences. This role requires a blend of strategic thinking, analytical rigor, customer empathy, and strong execution skills.
Responsibilities:
- Product Strategy & Vision: Define and articulate the product vision, strategy, and roadmap for [mention specific product area or product line] in alignment with the overall company goals and market opportunities.
- Market & User Research: Conduct thorough market research, competitive analysis, and user research (including surveys, interviews, and usability testing) to identify unmet needs, pain points, and opportunities for innovation.
- User-Centric Design: Champion a user-centric approach throughout the product development lifecycle, ensuring that our products are intuitive, engaging, and solve real user problems.Product Roadmap & Prioritization: Develop and maintain a prioritized product backlog based on user needs, business value, and technical feasibility. Effectively communicate the roadmap to stakeholders.
- Requirements Gathering & Documentation: Translate user needs and business requirements into clear and detailed product specifications, user stories, and acceptance criteria.
- Cross-Functional Collaboration: Work closely and collaboratively with engineering, design, marketing, sales, customer support, and other cross-functional teams to ensure successful product development and launch.
- Product Development & Execution: Actively participate in the agile development process, providing guidance and making timely decisions to ensure the product is built according to specifications and timelines.
- Performance Monitoring & Analysis: Define and track key product metrics (KPIs) to measure product performance, identify areas for improvement, and inform future product decisions.
- A/B Testing & Iteration: Design and analyze A/B tests and other experiments to optimize product features and improve user engagement and conversion rates.
- Go-to-Market Strategy: Collaborate with marketing and sales teams to develop and execute successful product launch plans and ongoing marketing strategies.
- Staying Updated: Continuously stay informed about industry trends, emerging technologies, and competitor activities in the B2C/D2C landscape.
Qualifications:
- Bachelor's degree in Computer Science, Engineering, Business Administration, or a related field. MBA is a plus.
- More than 2 Years of proven experience as a Product Manager, specifically within a B2C or D2C environment.
- Deep understanding of the B2C/D2C business models, customer acquisition strategies, and retention tactics.
- Strong analytical and problem-solving skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills with the ability to effectively communicate with both technical and non-technical audiences.
- Experience working in an agile development environment.Proven ability to define and launch successful products.
- Proven ability to define and launch successful products.
- Strong user empathy and a passion for creating exceptional user experiences.
- Familiarity with A/B testing methodologies and tools.- Experience with product analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).
- Familiarity with A/B testing methodologies and tools.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Head - Digital MarketingEmployement Type: Full timeContact Details:
Company: Pandit VenturesLocation(s): Ahmedabad
Keyskills: Sales CRM Tools go to market stratagy Online Sales Automation Sales Revenue Generation ROI Digital Media Sales Google Ads Digital Product Product Sales Web Sales Website Sales Digital Sales
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Pandit Ventures
Company Description GaneshaSpeaks.com, founded in 2003 by Shri Bejan Daruwalla and Hemang Arunbhai Pandit, is a brand in the field of Astrology & Horoscopes. The company prioritizes accuracy, reliability, and trustworthiness for their clients.
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