Digital Marketing Executive
- Food Hub Software
- 1 - 2 years
- Chennai
- 4 months ago
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Job Description
We are looking for a detail-oriented and enthusiastic PPC & SEO Expert to join our digital marketing team. In this role, you will assist in creating, managing, and optimising pay-per-click (PPC) advertising campaigns across platforms like Google Ads and Meta Ads, as well as contribute to our search engine optimization (SEO) efforts. This includes keyword research, on-page and technical optimization, link-building support, and performance tracking. Youll be trained by experienced professionals with a clear growth path to becoming an independent PPC & SEO strategist
Role & responsibilities :
The candidate should have the below skill sets,
Basic to intermediate understanding of both PPC and SEO concepts.
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console
Knowledge of digital marketing metrics like CTR, CPC, Quality Score, organic CTR, and domain authority
Strong analytical skills and a data-driven mindset
Ability to support tracking, UTM tagging, and conversion setup
Proficiency in Excel/Google Sheets for reporting
Strong written communication skills for ad copy and SEO content suggestions
Preferred candidate profile
The job roles and responsibilities are,
PPC:
Assist in setting up and managing PPC campaigns (Search, Display, Performance Max, etc.).
Manage and support multiple client campaigns simultaneously, ensuring timely updates and performance tracking
Conduct keyword research, competitor bench marking, and audience targeting for paid campaigns.
Write compelling ad copy and help with A/B testing
Monitor campaign performance using tools like Google Ads, Meta Ads Manager, and Google Analytics
Track conversions and optimize campaigns for KPIs like ROAS, CTR, CPC, and CPA.
Prepare performance reports and dashboards for internal teams or clients.
SEO:
Conduct keyword research for organic search growth using tools like Google Keyword Planner, SEMrush, or Ahrefs
Assist with on-page SEO: optimising meta titles, meta descriptions, header tags, and internal linking.
Support technical SEO tasks such as site speed improvements, sitemap submissions, and fixing crawl errors
Help with content optimization for blogs, landing pages, and product/service pages to improve search rankings
Monitor and report on keyword rankings, organic traffic trends, and SEO KPIs.
Support link-building outreach campaigns and off-page SEO initiatives
Stay updated on Google algorithm changes and SEO best practices
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEM / PPC SpecialistEmployement Type: Full timeContact Details:
Company: Food Hub SoftwareLocation(s): Chennai
Keyskills: Ppc Campaigns Google AdWords SEO Paid Marketing Google Ads AdWords PPC Facebook Ads Google Analytics Google Tag Manager Pay Per Click Linkedin Ads
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