Requirement || Sr Brand Associate || HealthKart
- Healthkart
- 0 - 2 years
- Noida, Gurugram
- 5 months ago
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Job Description
Key Responsibilities:
- Consumer Insights: Conduct market research to understand consumer needs and influence product & marketing strategies.
- Identifying Trends: Stay updated on global and Indian market trends, attend industry events, and build an NPD pipeline.
- New Product Development (NPD): Lead product development from concept to launch, ensuring successful commercialization. Manage product launch strategies, listings, packaging, and vendor coordination for impactful rollouts.
- Marketing Communication: Assist in planning and executing integrated marketing campaigns across digital and offline channels. Coordinate with creative teams and external agencies for timely development of Brand Assets.
- Channel Management: Collaborate with D2C, Ecommerce, Q-Commerce, and Offline teams to drive product growth.
- Performance & Market Analysis: Track campaign KPIs and compile reports to measure effectiveness. Conduct market and competitor analysis to generate actionable insights.
Key Requirements:
Proven experience in brand management, product development, or a related role.
Strong analytical and strategic thinking skills, with an understanding of digital and AI-driven strategies. Comfort in working with data and dashboards (Excel, Google Sheets, etc.).
- Excellent project management skills with the ability to handle tight timelines and revenue targets.
- Ability to thrive in a fast-paced, agile work environment.
- Strong communication and interpersonal skills for cross-functional collaboration.
Why Join Us?
- Opportunity to work with a dynamic and innovative team.
- Drive impactful brand strategies and product launches.
- Exposure to cutting-edge trends and technologies in the market.
- Location : Sector 14 Gurgaon (5 Days-WFO)
- Experience: 1.5Y+
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: HealthkartLocation(s): Noida, Gurugram
Keyskills: New Product Development Brand Marketing Brand Building NPD Brand Management Brand Planning Brand Campaigns Brand Communication Brand Strategy
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Healthkart
HealthKart, a part of Bright Lifecare Pvt. Ltd. , founded in 2011 is an online portal for dietary supplements and health devices in the Health care industry in India. Its India's biggest health store on the internet. Our singular mission is to provide access to authentic, quality, and affordable ...
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