Digital Marketing Head
- Leewayhertz
- 10 - 15 years
- Kolkata
- 5 months ago
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Job Description
Job Summary:
We are seeking a Digital Marketing Head with 10+ years of experience in driving end-to-end digital strategies and performance marketing across global B2B tech ecosystems. The ideal candidate will bring a deep understanding of AI/Generative AI industry dynamics and proven expertise in building brand authority, lead generation funnels, and high-impact digital campaigns. This role requires a strategic thinker who is also execution focused & someone who can own ZBrain digital presence across paid, owned, and earned channels while leading a high-performing team. Key responsibilities include growth marketing, SEO/SEM, content strategy, analytics-driven decision-making, marketing automation, and positioning ZBrain as a thought leader in enterprise AI transformation.
Responsibilities:
- Design and implement multi-channel digital marketing strategies aligned with ZBrain business goals and technological vision to boost brand awareness and thought leadership in the AI space.
- Lead the full lifecycle of digital campaigns across platforms like Google Ads, LinkedIn, and Twitter/X, using performance analytics to enhance engagement and conversions.
- Write persuasive and audience-tailored copy for ads, landing pages, emails, and social posts, translating complex AI concepts into clear, compelling messages.
- Conceptualize and script engaging video content such as product demos, promotional reels, and customer success stories in collaboration with design and production teams.
- Build and execute targeted social media strategies for platforms like LinkedIn and Twitter/X to grow brand presence and foster audience engagement.
- Manage paid advertising efforts on Google, LinkedIn, and other platforms, focusing on ROI optimization and high-quality lead generation.
- Lead, mentor, and grow a high-performing digital marketing team while aligning their work with ZBrain strategic marketing objectives.
- Perform detailed market research and competitive analysis to inform content strategy, audience targeting, and campaign refinement.
- Collaborate cross-functionally with product, sales, and content teams to execute go-to-market plans and create marketing assets like brochures and case studies.
Requirements
Essential Skills:
Job
- 10+ years in digital marketing with 3+ years in a leadership role (AI, Generative AI, SaaS).
- Expertise in digital copywriting for ads, emails, landing pages.
- Experience conceptualizing and delivering video marketing assets.
- Track record of running high-ROI PPC and social campaigns.
- Proficient in Google Analytics, Clarity, and similar tools.
- Understanding of AI/Gen AI technologies and market trend.
Personal
- Strategic vision with a proven ability to design and execute high-impact digital marketing strategies.
- Exceptional copywriting and storytelling skills tailored to AI/Generative AI solutions.
- Expertise in video content creation, from concept to execution, with a focus on engaging audiences.
- Data-driven mindset with a history of delivering measurable campaign results.
- Strong leadership and collaboration skills, with experience working in cross-functional teams.
- Passion for innovation and staying ahead of trends in AI and digital marketing.
Preferred Skills:
Job
- B2B marketing experience in AI-driven product environments.
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
- SEO and keyword optimization understanding is a plus.
Personal
- Strategic thinker with data-driven execution skills.
- Excellent storytelling and copywriting ability.
- Strong leadership and collaboration capabilities.
- Ability to simplify complex concepts into compelling narratives.
- Passionate about AI innovation and digital-first brand building.
- Agile mindset with strong adaptability.
- Mentor and team-builder with a proactive approach.
- Demonstrates ownership, initiative, and measurable impact.
Other Relevant Information:
- Bachelor degree in Computer Science, Information Technology, or a related field.
- Minimum 10+ years of experience in digital marketing, including at least 3+ years in a leadership role, specifically in AI, Generative AI, or SaaS environment.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Head - Digital MarketingEmployement Type: Full timeContact Details:
Company: LeewayhertzLocation(s): Kolkata+ View Contact
Keyskills: IT services PPC Social media Market research SEM SEO Information technology Analytics CRM Salesforce
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