Head of Growth & Business Strategy
- The Brown Academy
- 0 - 5 years
- Kolkata
- 6 months ago
- Email to a friend
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Job Description
Head of Growth & Business Strategy
Company: The Brown Academy Limited (NZ based)
Remote/Work from home, standard working hours IST
Immediate start
7 Aug 2025
About Us (Startup Stage)
Were a small, nimble Kiwi-registered agency focused on delivering high-quality websites and digital services to New Zealand small businesses. As a startup, we're lean on fixed costsbut ambitious on growth. That means base salary is modest, but commission rates are generous, unlocking 1 lakh+ per month income potential for performers.
Were looking for someone who can truly make it work. The strategies, tools, or techniques you use to get the job done are entirely up to youas long as the results follow. We care about outcomes, not how you get there. Whether you're creative, analytical, methodical, or unorthodoxwe welcome it all, as long as it leads to success.
Responsibilities
1. Market Research & Strategy
- Conduct in-depth research on NZ SMEs (e.g. hospitality, retail, services) to validate demand, pricing norms, and competitors.
- Craft go-to-market strategy: define target niches, messaging, and launch channels.
- Provide monthly analytics and insights: lead flow, pricing research, conversion gaps.
2. Lead Generation & Campaign Execution
- Plan, launch and manage leadgen campaigns on Google Ads, LinkedIn, Facebook targeting NZ clients.
- Manage outreach via CRMcold email, LinkedIn messaging, followups, appointment setting.
3. Sales & Client Conversion
- Handle proposals, negotiations and close deals.
- Convert leads into contracts for website and digital packages.
- Hand off signed clients to the India-based delivery team.
4. Reporting & Collaboration
- Update weekly CRM dashboards: pipeline, close rate, revenue generated.
- Provide feedback to adjust pricing, strategy, and marketing materials.
- Collaborate directly with startup leadership in NZ.
Compensation & Commission
- Base Salary: 3,00,000 LPA
- Commission Rate: 1020% of net revenue per new client (higher than typical 57% for digital services in Indian sales roles)
- Accelerator: Once monthly quota is exceeded, commission rate increases (e.g. up to 35%) on new revenue.
- OnTarget Earnings (OTE): At quota, OTE 6 LPA; high performers consistently can reach 12 LPA+
Candidate Profile
- 24 years experience in B2B or digital sales.
- High proficiency in written and verbal English.
- Strong self-starter comfortable managing full sales cycle in a startup context.
- Experience with CRM tools, Google/Facebook/LinkedIn ads, and cold outreach.
- Familiarity with international markets is an advantage.
Why Join
- Opportunity to shape and own NZ-facing sales function in a growing startup.
- High earning potentialbase is modest, but uncapped commissions enable rapid income growth.
- Flexibility, autonomy, direct visibility, and stake in future growth.
How to Apply
Please send an email to or****w@gm**l.com with the following information:
- Your CV or resume
- Any relevant examples or experienceeven if informal or early-stageand what skills you can bring to this opportunity
- Feel free to include any questions you may have
Additional Task Strategy Summary
As part of your application, we request that you submit a brief 1-page summary outlining a strategy you would propose if hired for this role. This should be a high-level plan on how you would approach:
- Identifying and reaching potential clients in New Zealand
- Promoting our website development services effectively
- Generating leads with minimal initial investment
- Building sustainable and scalable growth over time
We understand that a comprehensive plan would take several days, but for this step, were looking for a concise overview that shows your thinking, creativity, and potential approach.
This is not a test of perfectionits a way for us to see how you would begin to contribute and take ownership if selected.
Dont worry if you dont check every boxeveryone starts somewhere. If you are passionate and determined to make this work, we want to hear from you. Experience is valuedbut its absence will never disqualify you. We're looking for someone who can deliver results, grow fast, and earn well.
Based on your submission, if we feel youre a good fit, we will contact you and proceed to the next stage of the process.
Were excited to meet someone who believes in the mission and has potential to grow. If you're determined and eager to take initiative, please applyyou might just be the person we need to build this company together.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Sales & Business DevelopmentRole Category: Enterprise & B2B SalesRole: Sales Head (B2B)Employement Type: ContractContact Details:
Company: The Brown AcademyLocation(s): Kolkata
Keyskills: Client Acquisition Google Ads Lead Generation Facebook Ads CRM Management B2B Sales Market Research
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