Associate Product Marketing Manager
- 2 - 5 years
- Noida, Gurugram
- 5 months ago
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Job Description
Minimum qualifications:Bachelor's degree or equivalent practical experience, Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes, Preferred qualifications:
Ability to think across disciplines, industries, cultures and scenarios, Excellent program management and communication skills, Excellent problem-solving skills for developing and understanding strategy, Passion for Google's products, technology and leadership in the Artificial Intelligence (AI) space, Interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields, About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey
From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base
This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more
In this role, you'll be involved with product marketing strategy from beginning to end, As an APMM (Associate Product Marketing Manager), you will be part of a development program
This unique career path within the marketing team includes an activity community, a support network and unique learning experiences
You will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a community of peers and alumni, and be supported by dedicated mentors and leaders
You are expected to complete learning and development, attend APMM programming and contribute to the APMM community, You will be assigned projects within the Marketing organization supporting their business goals and you will make direct contributions under the scope of a project, with general guidance
For example, you may help bring the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among segments
You may drive growth marketing contribute to Googles brand strategy, generate user insights, or manage campaigns and programming, This role is not eligible for immigration sponsorship, Know the user
Know the magic
Connect the two
At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways
Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental
And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself, Responsibilities
Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against KPIs, Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs, Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users, Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage customers and agency partners, Assist in executing marketing related tasks within the scope of a product or project, under guidance from the manager, Google is proud to be an equal opportunity workplace and is an affirmative action employer
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements
See also Google's EEO Policy and EEO is the Law
If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form ,
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: GoogleLocation(s): Noida, Gurugram+ View Contact
Keyskills: product marketing product management management communication skills
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