Adobe RTCDP Audience & Segmentation
- Capgemini Technology
- 5 Positions
- Bengaluru
- 5 months ago
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Job Description
- Segment Logic Ownership
- Design, implement, and maintain audience segmentation logic within Adobe RTCDP.
- Define and manage traits, calculated attributes, and governed audience definitions to support personalization and targeting strategies.
- Activation Workflow Management
- Build and maintain audience activation workflows across multiple sandboxes and destination endpoints.
- Ensure delivery accuracy and consistency across all marketing channels.
- Cross-Functional Collaboration
- Partner with data engineering, marketing, and platform teams to align on data schema, governance, and activation requirements.
- Work closely with compliance teams to ensure audience definitions meet regulatory and privacy standards.
- Troubleshooting & Optimization
- Monitor segment population trends and troubleshoot issues related to segment-based personalization logic.
- Continuously optimize segmentation strategies based on performance insights and business objectives.
- 4 5+ years Hands-on experience with Adobe Real-Time CDP (RTCDP) and audience segmentation tools.
- Strong understanding of identity resolution, traits, calculated attributes, and data governance.
- Experience working across multiple sandboxes and activation endpoints.
- Familiarity with marketing channel delivery systems and personalization frameworks.
- Analytical mindset with strong problem-solving skills and attention to detail.
- Excellent communication and collaboration skills.
Adobe RTCDP Audience & Segmentation Specialist
Role Overview
We are seeking a detail-oriented and technically proficient Adobe RTCDP Audience & Segmentation Specialist to own and optimize audience segmentation logic and activation workflows. This role is critical in enabling personalized, data-driven experiences across marketing channels by leveraging Adobe Real-Time CDP capabilities.
Key Responsibilities
Qualifications
Location
PAN Inida
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: IT Operations / EDP / MISFunctional Area: Not SpecifiedRole/Responsibilies: Adobe RTCDP Audience & SegmentationContact Details:
Company: Capgemini TechnologyLocation(s): Bengaluru
Keyskills: adobe analytics aep
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