Manager Integrated Media Planning & Operations (Remote)
- Uplers
- 5 - 10 years
- Ahmedabad
- 6 months ago
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Job Description
About the Role:
We are looking to get this candidate to take a leading role as a Manager Integrated Media Planning & Operations, you will drive both strategic media planning and seamless execution for a leading fashion eCommerce client. This role demands a highly detail-oriented and performance-driven marketer with proven experience in digital media, campaign management, and eCommerce optimization. You will be responsible for developing data-led media strategies, ensuring flawless end-to-end campaign operations, and delivering measurable business results that align with seasonal trends and shopper behaviour.
Key Responsibilities:
Strategic Planning & Leadership
- Develop and execute full-funnel omnichannel media strategies across digital, programmatic, and performance channels tailored to eCommerce objectives.
- Translate complex business and merchandising goals into strategic media plans aligned with product seasonality and category growth.
- Make data-driven adjustments to media strategy in response to real-time performance signals and evolving market dynamics.
- Contribute to new business pitches and planning sessions with a focus on growth and ROI in the eCommerce retail space.
Campaign & Performance Operations
- Own campaign setup, trafficking, tagging, pacing, and optimization across Google, Meta, TikTok, and programmatic platforms, ensuring delivery accuracy and adherence to timelines.
- Implement robust quality control checks and operational processes to minimize errors and ensure campaign precision across all touchpoints.
- Troubleshoot delivery or tracking issues proactively in collaboration with ad operations and platform teams.
- Automate repetitive tasks and refine workflows to improve speed, efficiency, and executional excellence.
eCommerce & Platform Expertise
- Apply a deep understanding of eCommerce performance metricsROAS, CPA, AOV, LTVand digital shopper behaviour, particularly within the fashion vertical.
- Execute and optimize campaigns using Google Shopping, dynamic product ads (DPA), and catalog-based formats across Meta and TikTok.
- Use product feed management, CRM audiences, and conversion APIs to enhance targeting precision and performance outcomes.
- Align campaigns closely with inventory dynamics, seasonal trends, and promotional calendars.
Financial Oversight & Process Management
- Manage and monitor large-scale media budgets, ensuring optimal pacing, platform-level efficiency, and maximum ROI.
- Build financial forecasts and scenario models based on performance trends and planned investments.
- Review and approve invoices, handle discrepancy resolution, and ensure alignment between campaign delivery and financial records.
- Partner with internal finance teams to establish clear spend recognition and reporting practices.
Cross-Functional Collaboration
- Collaborate across analytics, SEO/SEM, creative, and client service teams to build and execute integrated campaigns.
- Facilitate performance review meetings, planning sessions, and real-time optimizations through structured coordination.
- Promote a culture of operational excellence by refining planning processes, improving documentation standards, and encouraging knowledge-sharing across departments.
- Partner with analytics teams to develop testing plans and derive actionable insights for future planning cycles.
Client Communication & Reporting
- Present media strategies, campaign performance, and post-analysis insights to senior client stakeholders with clarity and impact.
- Conduct Quarterly Business Reviews (QBRs) linking campaign results to broader eCommerce business goals.
- Develop clear and compelling performance dashboards that translate complex media metrics into actionable business insights.
- Requirements
Minimum 5 years of experience in media planning and campaign execution, ideally within the eCommerce or retail sector. - Must have experience in Biddable and Non Biddable platforms
- Proven track record of managing performance-driven campaigns across Google Ads, Meta, TikTok, and programmatic platforms.
- Strong understanding of fashion eCommerce funnels, product feeds, audience segmentation, and shopping campaign optimization.
- Proficiency in tools such as DCM, Meta Ads Manager, Google Analytics, and campaign management platforms.
- High attention to detail with strong analytical and problem-solving skills.
- Strong communicator capable of simplifying complex media performance narratives for clients and internal stakeholders.
- Able to independently manage multiple workstreams in a fast-paced, results-oriented environment.
Job Classification
Industry: Advertising & Marketing (Digital Marketing)Functional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Media PlanningEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Ahmedabad
Keyskills: Non Biddable Media Media Planning Ad Operations Biddable Media Media operations
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