Software Engineer
- Sonata Software
- 4 - 8 years
- Hyderabad
- 6 months ago
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Job Description
Job Summary:
We are seeking a talented and motivated developer with expertise in Salesforce Marketing Cloud and Salesforce Data Cloud. The ideal candidate will also have working knowledge of React.js or Node.js to support the integration and development of scalable digital marketing and customer engagement solutions.
Key Responsibilities:
- Design, build, and deploy cross-channel marketing campaigns using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, etc.)
- Leverage Salesforce Data Cloud to manage, unify, and activate customer data for personalized marketing.
- Develop and maintain APIs and custom integrations between Salesforce products and external systems using Node.js or React.js.
- Collaborate with business stakeholders to translate marketing requirements into technical solutions.
- Optimize customer journeys and implement triggered communications based on behavioral and transactional data.
- Develop AMPscript, SQL queries, and server-side JavaScript (SSJS) for dynamic content and automation.
- Ensure platform performance, security, and data privacy compliance.
- Support testing, troubleshooting, and documentation of implemented solutions.
Required Skills:
- 4 to 16 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, etc.)
- Strong understanding of Salesforce Data Cloud (Customer Data Platform): data ingestion, unification, identity resolution, and segmentation.
- Experience with AMPscript, SSJS, SQL, and HTML/CSS for email templates and automation.
- Familiarity with React.js and/or Node.js for front-end or back-end development and API integrations.
- Knowledge of REST/SOAP APIs, data schemas, and integration strategies.
- Excellent understanding of marketing concepts like personalization, audience segmentation, and campaign automation.
Nice to Have:
- Salesforce certifications such as:
- Marketing Cloud Email Specialist
- Marketing Cloud Developer
- Salesforce Data Cloud Consultant (or equivalent)
- Experience with platforms such as Git, Jira, CI/CD pipelines
- Familiarity with other Salesforce products (e.g., Salesforce CRM, Service Cloud)
Education:
- Bachelors degree in Computer Science, Marketing Technology, or a related field (or equivalent experience)
Why Join Us?
- Work on cutting-edge marketing technology
- Flexible working environment
- Opportunities for Salesforce certifications and training
- Collaborate with a passionate, fast-paced, and growing teamRole & responsibilities
Preferred candidate profile
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Back End DeveloperEmployement Type: Full timeContact Details:
Company: Sonata SoftwareLocation(s): Hyderabad
Keyskills: Reacts Js Salesforce Marketing Cloud.react.js Node.Js Sfmc
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