Performance Marketing Specialist
- Whatfix
- 3 - 5 years
- Bengaluru
- 5 months ago
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Job Description
Who are we
Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.
Hustle Mode ON is the motto we live by.
- Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
- With YoY revenue growth of over 65% , we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list .
- Recognized by Forrester and Everest Group as a Leader in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
- Listed in Deloitte Technology Fast 500 among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
- Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights
What youll get to do
- As a Performance Marketing Specialist, you will operate as a campaign owner, independently managing campaigns and being responsible for all optimization strategies . Your role builds upon the core campaign execution and data analysis skills that you have gained in your experience in this domain so far .Develop and Optimize Campaign Strategies : Independently manage and own performance marketing campaigns, focusing on developing and executing comprehensive optimization strategies to continuously improve performance metrics .Advanced Analytics & Reporting : Apply strong analytical thinking and expertise in data analysis to track and measure key performance indicators (KPIs) specific to performance marketing . Utilize data to inform and improve marketing efforts by tracking, measuring, and reporting on key metrics to provide actionable strategies and insights .Conversion Rate Optimization (CRO) : Drive optimization efforts to enhance ad performance, specifically aiming to increase Marketing Qualified Leads (MQLs) or decrease Cost Per Lead (CPL), and consistently measure and improve Return on Investment (ROI) .In-depth Channel Management & Technical Proficiency :Create and manage effective PPC (Pay-Per-Click) campaigns and build solid social media ads for engagement and conversions, including list building and segmentation .Manage and optimize paid advertising across platforms such as Google Ads, Bing Ads , and LinkedIn Ads . You should also possess relevant certifications in these areas .Leverage analytics platforms like GA4 (Google Analytics 4) to monitor campaign effectiveness and derive insightsWork with the Marketing Automation team to ensure the right CRM/MAP (Marketing Automation Platform) integrations are in placeConduct thorough audience research to refine targeting and messaging for optimal campaign engagement .Possess practical experience with marketing tags and tracking, including Google Tag Manager , to ensure accurate data collection. (Note: Google Tag Manager is outside of the provided sources).Demonstrate implementation experience with Account-Based Marketing (ABM) platforms such as Demandbase or 6Sense for targeted campaigns .Collaborative Campaign Delivery : Coordinate seamlessly with internal teams such as Integrated Marketing, Events Marketing, BDRs/SDRs, and Design for requirement gathering and successful campaign delivery, suggesting and following best practices for respective channels .Innovation, Learning & Mindset : Embrace a " Hustle Mode ON " mindset, proactively improvising processes and reporting involved in campaign management, and driving innovation on existing team practices . Exhibit a strong proclivity for continuous learning , proactively upskilling on Whatfix product offerings and researching functional trends & innovations . You will acquire foundational knowledge in performance marketing and build skills in specific areas (e.g., SEO, PPC), demonstrating a readiness to implement new tools and technologies to enhance campaign efficiency and effectiveness .
What you should have
- Bachelors degree in marketing, communications, or a related field
- Proven experience as a Performance Marketing Campaign Manager.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in using marketing automation and campaign management tools.
- Analytical mindset with the ability to interpret campaign data and derive actionable insights.
- Creative thinking and problem-solving skills.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
- Knowledge of SaaS industry and B2B marketing is a plus
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Please Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it;
- .
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: WhatfixLocation(s): Bengaluru+ View Contact
Keyskills: CRO Data analysis PPC Analytical Social media Data collection SEO Adobe cisco CRM
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