Senior Manager - Enterprise Marketing Analytics
- Adobe
- 8 - 13 years
- Bengaluru
- 5 months ago
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Job Description
At Adobe, were committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods! As the Senior Manager of Marketing Analytics , you will play a pivotal role in driving performance optimization for the EMEA and JAPAC Marketing organizations. This leadership position requires an individual who can build and deliver against a robust reporting and analysis roadmap, while directly managing and coaching analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent analysis and measurement strategy in executive level conversations.
What You ll Do - Serve as a critical business partner to the VP of EMEA and VP of JAPAC, and create a scaled support model for all levels of their organizations
- Drive performance insights for the International Marketing Organizations, including the introduction of inspection cadences that support campaign and channel optimizations
- Deliver insightful readouts to the international leadership teams, providing recommendations through data that informs strategic shifts for their business
- Lead and mentor a team of analysts, providing hands-on coaching and career development
- Provide measurement thought leadership and introduce outside-in measurement methods to inject innovation into current state capabilities
- Drive business requirements for technical projects that will transform Adobe s ability to measure success of account-based initiatives
- 8+ years of experience in marketing analytics in a B2B environment
- 4+ years of leading a B2B analytics function, with a proven track record of developing analysts
- Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
- Domain expertise in B2B marketing strategy and measurement approaches
- Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners
- Expertise in SQL, Advanced Excel, and data-driven storytelling
- Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
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Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Market Research & InsightsRole: Market Research / Insights HeadEmployement Type: Full timeContact Details:
Company: AdobeLocation(s): Bengaluru+ View Contact
Keyskills: Computer science Career development Stakeholder Engagement Marketing analytics International marketing Advanced Excel Adobe Analytics Marketing strategy SQL
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