Analytics Specialist
- Ultra Media
- 3 - 8 years
- Mumbai
- 5 months ago
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Job Description
We are seeking a skilled Analytics Specialist to join our team and drive data-driven strategies for our OTT platforms Ultra Play, Ultra Jhakaas and Ultra Gaane. The ideal candidate will possess deep expertise in Google Analytics or similar tools, attribution tools, re-marketing tools, Firebase, and content analytics. You will play a crucial role in analyzing user behavior, optimizing marketing efforts, and enhancing content performance to support our growth and user engagement objectives.
Key Responsibilities
1. Data Implementation & Management:
- Set up, manage, and optimize Google Analytics or similar tools for comprehensive tracking of user interactions and platform performance.
- Implement and maintain Firebase for mobile app analytics, including event tracking, user engagement, and performance monitoring.
2. Attribution & Re-marketing:
- Utilize attribution tools to evaluate the effectiveness of various marketing channels and campaigns.
- Develop and manage re-marketing strategies using platforms such as Google Ads, Facebook Ads, and other relevant tools to drive user acquisition and retention.
3. Content Analytics:
- Analyze content performance metrics to identify trends, user preferences, and areas for improvement.
- Provide actionable insights to the content and product teams to enhance user engagement and content strategy.
4. Reporting & Visualization:
- Create and maintain dashboards and regular reports to communicate key metrics and insights to stakeholders.
- Use data visualization tools (e.g., Tableau, Looker) to present complex data in an accessible and actionable manner.
5. Collaboration & Strategy:
- Work closely with marketing, product, and engineering teams to inform and support data-driven decision-making.
- Identify opportunities for optimization across the user journey, from acquisition to retention.
6. Continuous Improvement:
- Stay updated with the latest analytics tools, trends, and best practices in the OTT and digital marketing space.
- Recommend and implement enhancements to existing analytics processes and tools.
Qualifications
1. Education:
- Bachelors degree in Marketing, Statistics, Computer Science, Data Analytics, or a related field.
2.Experience:
- 3+ years of experience in analytics, preferably within the OTT, video streaming, or digital media industries.
- Proven expertise in Google Analytics, attribution modeling, and re-marketing platforms.
- Hands-on experience with Firebase for app analytics.
3. Technical Skills:
- Proficiency in data visualization tools such as Tableau, Looker, or similar.
- Strong understanding of content analytics specific to video streaming platforms.
- Familiarity with SQL or other data querying languages is a plus.
4. Soft Skills:
- Excellent analytical and problem-solving abilities.
- Strong communication skills, with the ability to convey complex data insights to non-technical stakeholders.
- Detail-oriented with a proactive approach to identifying and addressing issues.
Preferred Qualifications:
- Experience with A/B testing and experimentation frameworks.
- Knowledge of additional analytics tools and platforms.
- Understanding of user experience (UX) principles and their impact on data metrics.
- Certifications in Google Analytics, Firebase, or related tools.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Analytics - OtherRole: Data Science & Analytics - OtherEmployement Type: Full timeContact Details:
Company: Ultra MediaLocation(s): Mumbai
Keyskills: Data Management Tableau Looker Data Implementation Ab Testing Google Analytics Content Analytics Attribution Modeling Visaulization Re-marketing Attribution Ott Google Ads Analytical Tool Facebook Ads Reporting And Analytics
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Ultra Media
Established in 1982, Ultra is a leading player and household name in the field of Entertainment. Apart from copyright acquisition, aggregation, exploitation, export & distribution of content to overseas countries under the banner of Ultra Media & Entertainment, Ultra caters to wide spectru...
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