Director-Global Campaign Operations Lead
- Cognizant
- 15 to 19 Yrs
- karnataka
- 5 months ago
- Email to a friend
- Report this job
Job Description
- You will be responsible for leading Cognizant's Global Campaign Management Operations function, overseeing the design and delivery of multi-channel campaigns worldwide. This role involves utilizing marketing technology tools and processes to support Cognizant's marketing initiatives. Your primary focus will be on managing the people, processes, and tools involved in delivering marketing campaigns and events. Collaboration with senior leaders across the organization is essential to align campaign processes with marketing objectives. It's important to note that this is an internal role and does not involve consulting for Cognizant clients. As the Global Campaign Management Operations Lead based in India, you will lead a team of Campaign Operations subject matter experts (SMEs) who are responsible for designing, delivering, and optimizing data-driven campaigns for Cognizant's field marketing teams and corporate marketing functions. Your responsibilities will include managing campaign processes, lead management, contact nurture capabilities, resource utilization, and detailed campaign performance reporting. Regularly presenting campaign performance reports to marketing stakeholders and leadership will be part of your role. Additionally, collaborating with internal marketing clients on campaign strategies and monitoring key performance indicators to provide insights for continuous improvement are key aspects of this position. In terms of Campaign Automation, you will be in charge of utilizing campaign delivery platforms within Cognizant's Marketing technology stack and ensuring compliance with relevant policies and security provisions. Collaborating with MarTech leadership and IT to develop and manage a campaign operations technologies roadmap and strategy, including AI development, will be crucial. Driving campaign technology adoption across stakeholders through training, presentations, and tools and resources is also part of your responsibilities. Staying updated on the Marketing Technology landscape, identifying new technologies, and trends in the industry are essential for this role. To qualify for this position, you should have a Bachelor's Degree in marketing, business, computer science, or a related field, with a preference for a Master's degree. You should have over 15 years of hands-on experience in marketing technology, digital marketing, marketing operations, demand generation, with B2B experience being preferred. Additionally, having over 10 years of experience in building and leading marketing technology teams and projects is required. Deep expertise across various marketing technology platforms such as Marketing Automation, CRM, Analytics, Events, Webinars, CDP, etc., is essential. Specific product knowledge across platforms like Pardot, Marketing Cloud, Adobe Analytics, Tableau, Sales Cloud, Einstein Analytics, Cvent, AEM Sites, AEM Assets, and Workfront is preferred. Strong communication and presentation skills are necessary, as you will be translating complex data and insights into actionable recommendations for senior leadership and stakeholders. You should also have the ability to instigate a continuous improvement and shared accountability culture, collaborating and influencing teams to address operational risks, resolve escalations, and manage internal clients" expectations effectively.,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Director-Global Campaign Operations LeadContact Details:
Company: CognizantLocation(s): Karnataka
Keyskills: Digital Marketing Marketing Operations Demand Generation B2B Marketing Automation CRM Analytics Pardot Adobe Analytics Tableau Data Governance Data Quality Data Integration Data Visualization Communication Skills Presentation Skills Continuous Improvement Accountability Events CDP Marketing Cloud Cvent
Similar positions
Cognizant
Morningstar, Inc. is a leading provider of independent investment insights in North America, Europe, Australia, and Asia. The Company offers an extensive line of products and solutions that serve a wide range of market participants, including individual and institutional investors in public and priv...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in