Associate Growth Manager
- OYO
- 5 - 10 years
- Noida, Gurugram
- 5 months ago
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Job Description
Role & responsibilities
- Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.
- Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.
- Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.
- Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.
- Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.
- Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.
- Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.
- Stay up to date with the latest trends and best practices in digital marketing and performance measurement.
- Program management of different actions planned to drive organic acquisitions
Preferred candidate profile
- Bachelor's degree in marketing, business, or a related field.
- Experience as a Performance Marketer or in a similar role would be helpful
- Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Ads, and Facebook Ads Manager.
- Excellent communication skills and ability to present complex data and insights in a clear and concise manner.
- Strong problem-solving skills and ability to think creatively to overcome challenges.
- Detail-oriented with strong organizational and project management abilities.
- Ability to work effectively in a fast-paced, dynamic environment.
- Proficiency in manipulating and analyzing complex datasets using spreadsheet software (e.g., Excel, Google Sheets).
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: OYOLocation(s): Noida, Gurugram
Keyskills: Google Analytics Subject Matter Expertise Performance marketing expert Search Engine Marketing Pay Per Click Retention Strategies User Acquisition Growth Marketing Growth Strategy Growth Hacking
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OYO
Voyon is about visibility to the most granular level possible. Voyon delivers cloud-based solutions enabling organizations to derive the maximum value from the information available from multiple data sources, leading to informed decision making.
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