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Campaign Manager (Dynamic Ads) @ Atidiv

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 Campaign Manager (Dynamic Ads)

Job Description

Key Responsibilities:

  • Plan, launch, and manage performance marketing campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping), and TikTok Ads.
  • Build, test, and optimize Dynamic Ads (DPA, DABA, DSA) using product catalogs and feed-based strategies.
  • Execute full-funnel paid strategies to drive acquisitions, retargeting, and retention goals.
  • Analyze performance data and implement actionable insights to meet ROAS and CPA targets.
  • Collaborate with creative and tech teams to align ad creatives, landing pages, and catalog feeds.
  • Stay updated on platform innovations, bidding strategies, and audience segmentation tactics.

Required Skills & Experience:

  • 3-5 years of hands-on experience in managing paid campaigns on Meta, Google Ads, and TikTok Ads.
  • Proven expertise in Dynamic Product Ads (Meta DPA/DABA, Google DSA/Shopping, TikTok Catalog Ads).
  • Strong understanding of tracking tools, attribution, pixels, GTM, and analytics platforms (Google Analytics, GA4).
  • Proficiency in campaign management tools like Meta Ads Manager, Google Ads Editor, TikTok Ads Manager.
  • Strong analytical skills with the ability to translate data into insights.
  • Basic understanding of feed management tools (e.g., Google Merchant Center, Meta Commerce Manager, TikTok Catalogue)

Job Classification

Industry: BPM / BPO
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Campaign Manager
Employement Type: Full time

Contact Details:

Company: Atidiv
Location(s): Pune

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Keyskills:   Dynamic Ads Google Ads PPC Paid Media Facebook Ads Pay Per Click Meta Ads Paid Marketing Performance Marketing

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₹ 6-12 Lacs P.A

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Atidiv

AWC Software is a 14+ year old IT services provider with specialization in Oracle E-Business Suite (Functional & Technical), OBIEE, Microsoft Sharepoint, SAP, SFDC, Fusion Middleware, ADF & BPM tools like Newgen. With current company strength of around 600 employees having expertise on Oracl...