Manager - Market Research
- Biofuelcircle
- 7 - 8 years
- Pune
- 11 months ago
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Job Description
- Manage primary qualitative and secondary quantitative research requirements for biomass availability and biofuel industry demand.
- Maintain updated datasets for all current and upcoming business locations across Indian states at district/taluka level.
- Conduct rural research on crop production data, harvesting practices, residue availability, and alternate biomass applications.
- Conduct industrial research to identify biomass/coal usage clusters, existing value chains, and platform adoption drivers and deterrents.
- Track and analyze the latest state-level policies and schemes supporting the bioenergy sector.
- Conduct exploratory studies for new product development and product-market fitment.
- Gather customer insights through dipstick surveys, focus groups, and interviews.
- Identify new demand and supply clusters for market expansion.
- Conduct gap analysis in relation to current business.
- Validate research findings through on-field studies based on crop seasonality and regional specifics.
- Monitor the competitive landscape and stay updated on market trends and competitor Go-To-Market strategies.
- Conduct qualitative research to understand customer needs and industry demand trends.
- Prepare research briefs in consultation with business leaders and product teams.
- Define business objectives and design research methodologies that address specific needs.
- Recommend appropriate research approaches (in-house or through agency partners) based on expertise and cost efficiencies.
- Manage relationships with external research agencies.
- Build and manage an in-house team for continuous market research needs.
- Experience in Energy, Cleantech, E-Commerce, or B2B Industrial sectors is an advantage.
- Experience working in the Indian market.
- Strong conceptualization and analytical skills to articulate complex ideas.
- Ability to connect insights across different functions to create a harmonious and vibrant work culture.
- Taking responsibility for undefined areas as the organization scales.
- Process management and governance skills to ensure efficiency and adherence to project timelines.
- Strong written and verbal communication skills.
- Ability to engage effectively with a wide spectrum of stakeholders, from small rural businesses to large multinational corporations.
- Confident and assertive.
- Analytical mindset with the ability to drive a team.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Market Research & InsightsRole: Market Research ManagerEmployement Type: Full timeContact Details:
Company: BiofuelcircleLocation(s): Pune
Keyskills: Qualitative research Quantitative research Competitive analysis Analytical Conceptualization Market research Gap analysis Biomass Management Process management
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Biofuelcircle
About Us: Incorporated in mid-2020, BiofuelCircle has created a digital platform for bioenergy supply chain. The companys vision is to Empower the Green Economy, through a reliable, end-to-end supply chain for Biomass, Biofuels and other Bio-Products. BiofuelCircle is enabling a circular economy fo...
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