Digital Advertising Specialist @ Uplers

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Digital Advertising Specialist

Uplers
3 - 7 years
Mumbai
6 months ago
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Job Description

Experience : 3.00 + years
Expected Notice Period : 15 Days
Shift : (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type : Remote Must have skills required:
Google Ads, Looker Studio, Meta Ads Manager, microsoft bing ads, Attention-to-Detail, Digital Advertising, Google Analytics, LinkedIn Ads About the role

The client is looking for an experienced, data-driven digital marketing/advertising specialist responsible for developing and implementing digital advertising strategies for clients. The ideal candidate will have a deep understanding of the customer journey, extensive experience with paid advertising channels and managing large media budgets, and will be confident in developing and implementing strategies and tactics that involve channels targeting users at various stages of their journey. This role collaborates closely with our Project Management and Creative teams and reports directly to the Digital Advertising Manager.

Requirements

3+ years experience in a digital advertising role
Agency experience in paid digital advertising
Experience working in Google Analytics 4, Looker Studio and other dashboard/reporting tools
Experience managing multiple paid campaigns simultaneously in Google Ads, Meta Ads Manager, Microsoft Bing Ads, LinkedIn ads and other ad platforms.
Experience suggesting and adjusting media budgets based on objectives and performance
Solid understanding of concepts like measurement planning, customer journeys, digital advertising strategies, lead generation
Data-driven with the ability to interpret data and turn it into understandable, actionable insights
Proven track record of working with teams in Creative, Design and Development
Passion for the digital advertising industry and evolving ad platforms, policies and opportunities
Excellent written and verbal communication skills

Roles

Digital campaign strategy planner
Digital campaign implementer
Digital subject matter expert
Digital campaign optimizer
Google Analytics advisor

Key Accountabilities

Development of paid campaign digital strategies
Identify target audience segments on paid channels
Recommend digital media budgets
Work with Creative and Design teams to craft digital ads
Work with Analytics team to configure campaign conversion tracking
Work with Content and Design teams to optimize campaign landing pages
Setup digital campaigns on all major paid channels including Google Ads, Facebook, Instagram, Microsoft Bing, LinkedIn, and other ad platforms.
Optimize campaigns on all paid channels to achieve maximum ROI
Provide marketing/campaign performance reporting using Google Analytics and Looker Studio
Provide insight and analyze data as a digital subject matter expert.

Job Classification

Industry: Banking
Functional Area / Department: Marketing & Communication
Role Category: Advertising & Creative
Role: Advertising & Creative - Other
Employement Type: Full time

Contact Details:

Company: Uplers
Location(s): Mumbai

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Keyskills: bing ads digital advertising google ads lead generation google analytics digital marketing project management ppc google adwords advertising marketing digital media campaigns linkedin ads social media marketing sem pay per click seo

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Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

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Digital Advertising Specialist @ Uplers

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