Brand Manager
- Krafton
- 5 - 9 years
- Bengaluru
- 8 months ago
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Job Description
- Partner closely with advertising agencies to deliver digital films, campaigns and planning.
- The ability to change directions for an agency mid-way basis consumer feedback, is a must-have. Must understand all ad agency functions inside out.
- Lead the end-to-end creative process from initial brainstorming sessions and strategy development to final execution and social media hacks. If you can showcase a Instapage/Youtube channel you ve grown, you get bonus points.
- Own social media strategies, ensuring all campaigns drive authentic engagement, conversation, and viral potential rather than merely impressions or reach.
- Develop campaigns specifically designed to resonate deeply with digital-first audiences, especially those outside metros, including Tier-2 markets. We do expect basic understanding of Gen Z.
- Has a basic understanding of digital metrics - which translate into a game brand KPIs, and ability to adapt campaigns for business front
- Ability to build strong community management skills to match brand campaign objectives, ensuring every piece of content/brand piece aligns with our community- owned and KOL led.
[REQUIREMENTS]
- Minimum of 5 years of experience in advertising agencies. Must not have more than 9 years of experience.
- Will be able to share 2-3 case studies of Digital Brand Campaigns in addition to CV.
- Must have worked in the Creative side of agencies and not Planning side.
- Playing videos games is a good to have, but not a must-have
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: KRAFTON IndiaLocation(s): Bengaluru+ View Contact
Keyskills: Brand campaigns Basic SIDE Publishing Social media Focus Management Strategy development Gaming Advertising
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Krafton
KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity.
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