Assistant Manager - Digital Marketing
- Uplers
- 4 - 7 years
- Mumbai
- 6 months ago
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Job Description
Shift: (GMT+05:30) Asia/Kolkata (IST)Opportunity Type: Remote What do you need for this opportunity? Must have skills required:
SEO, Google Ads, Growth Marketing Uplers is Looking for:
Job Description:
Were seeking an Assistant Manager - Digital Marketing to play a pivotal role in driving our agencys growth and brand leadership. Drive the paid marketing initiatives and nurture. This dynamic position requires a results-oriented marketer who can develop and execute strategic campaigns, manage performance marketing across multiple channels, and optimize marketing automation to nurture leads effectively. The ideal candidate is a proactive go-getter with strong analytical skills, creative storytelling ability, and the agility to thrive in a fast-paced marketing environment.
Key Responsibilities:
- Design and execute strategies to position the agency as an industry leader in end-to-end marketing solutions
- Enhance brand equity through consistent messaging, impactful campaigns, and compelling storytelling
- Create marketing assets, including creatives, blogs, case studies, whitepapers, and campaign materials
- Plan and manage content strategies aligned with the agencys offerings and industry trends
- Drive conversations across various communities to strengthen the agency's presence and engage relevant audiences
- Lead performance marketing initiatives, including paid advertising campaigns across platforms
- Continuously test and optimize ad creatives, copy, and landing pages for maximum conversion
- Monitor and analyze campaign metrics to improve ROI and achieve defined KPIs
- Manage and enhance marketing workflows to improve lead nurturing and streamline processes
- Implement strategies for effective utilization of marketing automation platforms to drive campaign success
- Plan and execute events, webinars, and conferences to increase brand visibility and engage potential clients
- Drive strategic lead generation initiatives aimed at expanding the agencys client base
- Develop and lead campaigns to strengthen brand presence in key markets
- Capitalize on opportunities to position the agency as an innovator in marketing automation and digital performance
Skills Required:
- 5+ years of proven experience in digital marketing
- Hands-on experience with marketing automation platforms
- Proven expertise in paid marketing channels (PPC, Social)
- Proficiency in data analysis and reporting
- Strong understanding of marketing asset creation including, landing page optimization, decks and banners
- Demonstrated success in managing content and community building on LinkedIn and YouTube, preferably in a B2B context
- Strong English communication and writing proficiency
- Excellent organizational skills with the ability to manage multiple content projects simultaneously
- Ability to brief and collaborate effectively with creative teams to produce high-quality marketing assets
- Strong collaboration skills with the ability to work independently and take ownership of results
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: growth marketing google ads marketing paid marketing seo digital marketing performance marketing ppc data analysis advertising linkedin case studies roi banners marketing automation b2b marketing initiatives campaigns lead generation asset
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Mavlers is a full-service digital marketing agency that has propelled growth for over 7,000 brands and agencies worldwide. As Google, Mailchimp, WP VIP, Microsoft, Salesforce, and HubSpot partners, we possess the expertise to deliver high-impact projects and campaigns tailored to our clients uniqu...
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