Associate Product Manager
- Uplers
- 1 - 5 years
- Mumbai
- 6 months ago
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Job Description
Experience: 1.00 + years
Salary: Confidential (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Office (Mumbai)
Placement Type: Full time Permanent Position
(*Note: This is a requirement for one of Uplers' client - IDfy)
What do you need for this opportunity?
Must have skills required: Product Management, Product Lifecycle Management
Well Get Along If You
- Have experience in GTM strategy, business development, or strategic partnerships, ideally in a B2B SaaS, fintech, or enterprise tech company.
- Have proven experience in identifying, validating, and scaling new market opportunities (0 to 1 execution).
- Possess a strong understanding of customer segmentation, value proposition design, and market entry strategies.
- Can work cross-functionally with marketing, sales, and product teams to ensure seamless execution.
- Have experience engaging with industry bodies, system integrators (SIs), and ecosystem players to drive market adoption.
- Are highly analytical, using data to assess market opportunities and measure the success of GTM initiatives.
- Have excellent communication and stakeholder management skills.
What Youll Be Doing (a.k.a. Your Playground)
- Market Discovery & GTM Strategy: Identify new customer segments and market opportunities where IDfys products can add value. Develop strategies to penetrate these markets effectively.
- Customer Engagement & Validation: Engage with 2-3 potential clients in new markets, test IDfys propositions, and validate demand before transitioning to the sales team.
- Branding & Influence: Define approaches to access and influence white-space customers through strategic messaging, positioning, and outreach initiatives.
- Collateral & Marketing Input: Identify the necessary sales and marketing collateral required for different propositions and collaborate with the marketing team for execution.
- Stakeholder & Ecosystem Engagement: Build relationships with relevant stakeholders, including industry bodies, system integrators (SIs), and complementary product companies, to enhance IDfys positioning.
- Event & Conference Strategy: Identify key events, conferences, and industry forums where IDfy should have a presence to engage new potential customer bases.
- 0 to 1 Execution: Operate with an experimental mindset, iterating on go-to-market approaches, refining messaging, and ensuring product-market fit before scaling.
Get your big break at IDfy!
- IDfy has made it to Forbes Asia 100 to Watch list
- Deloitte Technology Fast 50, 2023 India Winner
- IDfy has the iBeta certification for ISO Compliance 30107-3
- IDfy is now SOC 2 Type II Compliant
Job Classification
Industry: Software ProductFunctional Area / Department: Product ManagementRole Category: Product Management - TechnologyRole: Product ManagerEmployement Type: Full timeContact Details:
Company: UplersLocation(s): Mumbai
Keyskills: Product Management Product Strategy Product Development Product Vision Product Roadmap Product Life Cycle Product Life Cycle Management Product Planning
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