B2C Head of Marketing - Edtech
- ti Steps
- 1 Positions
- Chennai
- 6 months ago
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Job Description
We are looking for a visionary and results-driven Head of Marketing to lead our marketing function and accelerate our growth in the D2C/B2C space. The ideal candidate will bring deep expertise in EdTech or HRTech, with a strong understanding of consumer behavior, digital channels, and brand building. This role demands a strategic leader who can blend creativity with data-driven decision-making to drive user acquisition, engagement, and retention.
Marketing Strategy & Planning:
- Develop and execute a robust marketing strategy aligned with business goals and user growth targets.
- Leverage market insights, user data, and competitive analysis to shape go-to-market plans.
Team Leadership:
- Build, lead, and mentor a high-performing marketing team across digital, content, performance, and brand functions.
- Foster a culture of innovation, ownership, and continuous learning.
Brand & Positioning:
- Define and evolve brand identity to resonate with target audiences (students, job seekers, professionals).
- Ensure consistent brand messaging across all touchpoints and campaigns.
Performance & Growth Marketing:
- Drive customer acquisition through paid media, SEO/SEM, influencer marketing, and partnerships.
- Optimize conversion funnels and user journeys to improve engagement and retention.
Digital & Content Strategy:
- Lead digital marketing efforts across web, mobile, and social platforms.
- Oversee content strategy to support thought leadership, lead generation, and community building.
Analytics & Insights:
- Set and track KPIs across campaigns and channels.
- Use data to refine strategies, improve ROI, and report performance to leadership.
Budget & Resource Management:
- Manage the marketing budget effectively to maximize impact.
- Allocate resources across channels based on performance and strategic priorities.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 8+ years of marketing experience, with 2+ years in leadership roles in EdTech or HRTech.
- Proven success in scaling D2C/B2C products and building consumer brands.
- Deep understanding of digital marketing, performance metrics, and user acquisition strategies.
- Strong leadership, communication, and stakeholder management skills.
- Passion for innovation, storytelling, and creating meaningful user experiences.
Why Join Us
- Be part of a mission-driven company transforming careers and education.
- Lead marketing for a high-growth platform with global ambitions.
- Work with passionate teams and cutting-edge technologies.
- Competitive compensation, flexible work culture, and growth opportunities.
Employement Category:
Employement Type: Full timeIndustry: E-LearningRole Category: Product MarketingFunctional Area: Not SpecifiedRole/Responsibilies: B2C Head of Marketing - EdtechContact Details:
Company: Ti StepsLocation(s): Chennai
Keyskills: b2c marketing edtech digital marketing
ti Steps
TI Steps (Tisteps Private Limited) is an EdTech and staffing company based in Chennai, India. The company, founded in 2012, has two main divisions: an EdTech arm that builds educational technology products, and a staffing division that provides talent acquisition services. The company was formerl...
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