TL, Marketing data Acquisition and Enrichment
- Cvent
- 7 - 10 years
- Noida, Gurugram
- 9 months ago
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Job Description
- Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke
- Account and contact profiling/Accuracy check using publicly available data
- Work with cross-functional teams on data Growth/Data Utilization/Performance
- Delivery of Data Health KPIs to prove marketing return on Data investment
- Develop and enhance marketing database accuracy and conversion to improve business efficiency
- Work with cross-functional teams to resolve data discrepancies and system specific issues
In This Role, You Will:
- Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke
- Account and contact profiling/Accuracy check using publicly available data
- Work with cross-functional teams on data Growth/Data Utilization/Performance
- Delivery of Data Health KPIs to prove marketing return on Data investment
- Develop and enhance marketing database accuracy and conversion to improve business efficiency
- Work with cross-functional teams to resolve data discrepancies and system specific issues
Heres What You Need:
- 7- 10 years of relevant professional work experience
- Experience in enterprise-grade database systems
- Ability to write SQL queries to carry out data transformation, data investigations ad-hoc analysis
- Proficient in MS Office Suite (Excel/Word/PPT etc)
- Any Reporting tool (like Tableau, Power BI) will have added advantages
- Understanding of B2B marketing data management and manipulation
- Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems
- An analytical and inquisitive approach to B2B marketing data
- Strong organizational skills and the ability to prioritize and meet deadlines
- Strong communication skills (Verbal written); ability to provide concise, clear reporting and actionable analysis
- Strong project management and stakeholder management skills
- Understanding of 3rd party data source like ZoomInfo, Hoovers, Salesintel, Demandbase etc for data orchestration is highly desirable
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram
Keyskills: Hospitality Data management Hoovers Project management Analytical MICE Event marketing Stakeholder management CRM Salesforce
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