Digital Marketing Manager
- Sonoojaas Services
- 1 to 3 Yrs
- Delhi, NCR
- 6 years ago
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Job Description
Job Highlights
Candidate preferably shall have knowledge of designing and managing the content of Website
Whereas, experienced candidate meeting our requirement are also invited
Candidate preferably shall have knowledge of photo and video editing software
Candidate shall be preferably from Mumbai or Mumbai Suburbs
Job Description :-
1) Managing the content on website and updating the content regularly
2) Content Writing / Coordination on Website and other social media
3) Search Engine Optimization activities organically
4) Social Media Activities
Facebook, LinkedIn, Instagram, Twitter & Pinterest
Participation in WhatsApp groups - Find out key WhatsApp group in and around in circulation
Direct Mailers to set of selected customers
Festival Mailers
5) Create postings, connect with all employees for photographs of the site ongoing work and completed work
6) Development of New Brochures
7) Development of Company Presentation
8) Management of Email system
9) Basic IT activities of the company
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Employement Category:
Employement Type: Full timeIndustry: Advertising / MR / PR / EventsRole Category: Web DesignFunctional Area: Not ApplicableRole/Responsibilies: Digital Marketing ManagerContact Details:
Company: Sonoojaas ServicesLocation(s): Delhi, NCR
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