Performance Marketing Manager - Mumbai (All)
- Lifecell
- 10 - 14 years
- Mumbai
- 1 month ago
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Job Description
Job description:
We are looking for a passionate, confident strong player who is ready to work and be part of our team to help increase online revenue using paid services like google, FB PPC. An individual who can handle big monthly spends and has a clear track record to improve revenue and reduce spends across our online platforms with a strategy plan of action. we are seeking a skilled and results-oriented PPC (Pay-Per-Click) Manager. As a PPC Manager, you will play a critical role in developing and executing strategic paid search campaigns to promote our enrolments, and enhance our brand visibility. Your expertise in PPC advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our overall business growth.
Job Description Responsibilities:
1. Develop and implement PPC strategies for student recruitment: Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
2. Manage PPC campaigns and budgets: Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
3. Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
4. Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.
5. Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
6. Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.
Manage, review, and perform daily account responsibilities associated with Google AdWords, FB Ads, and other PPC ads.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Manage the creation of large keyword lists.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports, and key reporting tools and evaluate search results and search performance across the major search channels.
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
Excellent analytical, organizational, project management, and time management skills.
Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.
Manage medium to large- sized PPC budgets.
Work with the team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.
Key Skills/Experience:
10 + years of experience.
Experience in working commerce industry.
Proven track record in driving successful PPC and paid search campaigns.
Strong working knowledge of Google Ad words and all paid search platforms.
Passion for PPC and digital marketing in general.
Strong track record in managing medium to large- sized budgets.
Strong numerical and analytical and reporting skills.
Good working knowledge of Google Analytics
If you are Interested Please share me your updated resume to Sa******r@li*****l.in
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area: Pharmaceutical & Life Sciences
Role Category: Digital Marketing
Role: Performance Marketing Manager
Employement Type: Full time
Contact Details:
Company: LifecellLocation(s): Mumbai
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