Assistant Manager - Ad Operations @ Idfc First Bank

Job Description

Overview: This position requires a person who has exceptional knowledge of Campaign management. He/she should be able to handle end-to-end campaign execution including creative QC, campaign set-up, and campaign optimization for Display and Video. The stakeholder must have a stronghold in campaign analytics, performance and inventory management. Experience Range: 2-5 years of Relevant Experience with a Bachelor's Degree Key Responsibilities: Campaign Management: Command over Google Ad Manager. Understanding of various ad formats in Display including HTML and innovative ads. Understanding of Video campaign set-up and deliveries. Knowledge of campaign-related metrics like CTR, VTR, Viewability, and eligibility. Knowledge of Reporting dashboard and scheduling of reports. AdTech Implementation: Understanding of how Ad units are created. Knowledge of implementation of ad unit on a property Understanding of using Google console and debugging errors in ad code. implementation. Data Analysis and Optimization: Utilize data analytics and key performance indicators (KPIs) to assess the effectiveness of campaign strategies. Implement A/B testing and other optimization techniques to improve ad performance and user engagement. Provide regular reports and insights to stakeholders on campaign metrics. Cross-Functional Collaboration: Should be able to liaise with tech, sales, analytics, and SEO teams to work closely with them to drive the necessary results. Qualifications: Bachelors degree in Business, Marketing, Advertising, or a related field. Masters degree is a plus. Proven experience in a similar role focusing on digital monetization and AdTech. Strong understanding of advertising technologies, programmatic advertising, and digital marketing trends. Excellent analytical and problem-solving skills with the ability to interpret data and trends. Experience with ad-serving platforms, ad exchanges, and demand-side platforms (DSPs). Strong leadership and team management skills. Ability to take ownership Exceptional communication and interpersonal skills. Ability to thrive in a fast-paced and dynamic work environment What do we offer Excellent Career Progression Competitive Compensation Package Health Insurance Energetic and Enthusiastic Work Environment

Employement Category:

Employement Type: Full time
Industry: Internet / E-Commerce
Role Category: Internet / E-Commerce
Functional Area: Not Applicable
Role/Responsibilies: Assistant Manager - Ad Operations

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Keyskills:   Campaign management Campaign analytics Data analysis Analytical skills Leadership skills Team management skills Communication skills Interpersonal skills Google Ad Manager Display ad formats Video campaign setup AdTech implementation Optimization techniques Crossfunctional collaboration Digital monetization Advertising technologies Programmatic advertising Digital marketing trends Problemsolving skills Adserving platforms Demandside platforms DSPs