Digital Marketing Specialist @ Confidential

Job Description

We are seeking a passionate and experienced Digital Marketing Expert to join our dynamic fashion garment team. As a pivotal member of our marketing department, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive traffic, and increase conversions for our fashion garment products. The ideal candidate will have a keen understanding of the fashion industry, coupled with expertise in digital marketing channels and tactics. Key Responsibilities: Develop Digital Marketing Strategies: Create comprehensive digital marketing strategies aligned with overall business objectives, focusing on brand positioning, customer engagement, and revenue growth. Content Creation and Management: Produce high-quality and engaging content across various digital platforms including social media, website, blogs, email campaigns, and advertising materials. Social Media Management: Manage and grow our presence on social media platforms such as. Instagram, Facebook, Twitter, and Pinterest. Develop engaging campaigns, posts, and stories to increase brand visibility and engagement. SEO and SEM Optimization: Implement SEO strategies to improve organic search rankings and drive traffic to our website. Manage SEM campaigns to maximize ROI through keyword research, ad copy optimization, and bid management. Email Marketing: Develop and execute email marketing campaigns to nurture leads, drive sales, and enhance customer loyalty. Monitor performance metrics and optimize campaigns for better engagement and conversion rates. Influencer and Affiliate Marketing: Identify and collaborate with relevant influencers and affiliates to expand brand reach and drive sales. Manage relationships, negotiate partnerships, and track campaign effectiveness. Analytics and Reporting: Utilize analytics tools to track and analyze key performance metrics across all digital marketing channels. Provide regular reports and insights to management, highlighting successes, areas for improvement, and actionable recommendations. Stay Updated on Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing and the fashion industry. Proactively identify opportunities for innovation and optimization. Requirements: Bachelor's degree in Marketing, Communications, Fashion, or related field. Proven experience (X years) working in digital marketing roles, preferably within the fashion industry. In-depth knowledge of digital marketing channels including social media, SEO, SEM, email marketing, and content marketing. Strong understanding of fashion trends, consumer behavior, and market dynamics. Excellent communication skills with the ability to craft compelling content and engage with diverse audiences. Proficiency in analytics tools such as Google Analytics, Facebook Insights, and email marketing platforms. Creative mindset with a keen eye for design and aesthetics. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment. Experience working with influencers and managing affiliate programs is a plus. Certification in digital marketing or relevant areas is desirable. Job Type: Full-time Salary: 15,000.00 - 22,000.00 per month Benefits: Provident Fund Schedule: Day shift Yearly bonus Education: Master's (Preferred) Experience: Digital marketing: 1 year (Preferred) total work: 1 year (Preferred) Work Location: In person Speak with the employer +91 hidden_mobile

Employement Category:

Employement Type: Full time
Industry: Internet / E-Commerce
Role Category: Internet / E-Commerce
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Specialist

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Keyskills:   Digital Marketing SEO SEM Social Media Management Content Creation Email Marketing Influencer Marketing Affiliate Marketing Analytics Project Management