Technology Thought Leadership Content Writer @ Hitachi

We are seeking a talented and motivated Technology Content Writer to join our dynamic marketing team. As a key contributor, you will play a crucial role in crafting compelling content that showcases our expertise, drives engagement, and establishes our thought leadership in the rapidly evolving technology services landscape. This position demands a nuanced blend of technological expertise and business acumen, essential for crafting thought leadership content, including outcome-oriented customer case studies, blogs, web copy and more. Responsibilities: Content Creation:

• Produce high-quality, engaging thought leadership blog posts, articles, and customer success stories that resonate with our target audience.
• Research and stay up-to-date on industry trends, technology advancements, and market dynamics.

Collaboration:

• Work closely with subject matter experts, marketing teams, and other stakeholders to gather information and insights for content creation.
• Collaborate with the marketing team to align content strategy with business goals and campaigns.

Brand Messaging:

• Ensure consistent and impactful communication of our brand messaging, value propositions, and unique selling points across all content.

SEO Optimization:

• Implement best practices for SEO to increase the visibility of our content and drive organic traffic.

Content Calendar Management:

• Develop and maintain a content calendar to ensure a steady flow of relevant and timely content.

Qualifications: Proven Experience:

• Demonstrated experience in writing thought leadership content for technology-related topics, with a portfolio showcasing a range of content types (blogs, articles, case studies).
• This position demands a nuanced blend of technological expertise and business acumen, essential for crafting thought leadership content, including outcome-oriented customer case studies, blogs, and web copy.

Balanced Technical and Business Acumen:

• Strong understanding of cloud migration, application modernization, security, and AI technologies. Also requires a good understanding of customers business challenges and desired outcomes.

Adaptability:

• Ability to quickly grasp complex technical concepts and translate them into clear, accessible content for diverse audiences.

Communication Skills:

• Excellent written and verbal communication skills, with a keen eye for detail and the ability to tailor content to different audience segments.

Team Player:

• Collaborative mindset with the ability to work effectively in a cross-functional team environment.

Deadline-Oriented:

• Proven ability to meet deadlines and manage multiple projects simultaneously.

Education:

• Bachelors degree in English, Journalism preferred