Salesforce Marketing Cloud - Business Analyst @ Ethiraj Associates

Job Description

Exp: 5 7.5 years (relevant exp)

Location: Pan India

Work Mode: Hybrid (3 days Office & 2 days WFH)

NP: Immediate to 15-20 Days

Mandatory Skills:

Salesforce Marketing Cloud Business Analyst (SFMC BA), With 4 to 5 years of hands-on experience in the Marketing Cloud domain, including involvement in a minimum of 2 successful Salesforce Marketing Cloud implementations, and a proven track record in assisting the consultants in project execution and analysis, contributing to the successful delivery of marketing initiatives.

1. Responsibilities:

The role responsibilities of a Salesforce Marketing Cloud Business Analyst include:

• Analyze business processes and gather requirements from stakeholders.
• Developing and maintaining documentation, such as user stories, process flows, and system architecture diagrams.
• Assist consultant in the design and implementation of marketing automation workflows and processes.
• Collaborate with stakeholders to define user stories, acceptance criteria, and functional specifications.
• Assisting in the testing and validation of marketing automation workflows and campaigns to ensure accuracy and effectiveness.

2. Technical Expertise:

• Proficiency in Salesforce Marketing Cloud functionalities and features.
• Familiarity with marketing automation best practices and workflows.
• Ability to interpret technical documentation and translate it into actionable insights for stakeholders.
• Experience with data integration tools and techniques.
• Understanding of data privacy regulations and compliance standards relevant to marketing activities.
• Proficiency in using analytics tools for reporting and analysis.
• Familiarity with Agile project management methodologies for effective collaboration and project delivery.

3. Work Experience:

With 4 to 5 years of hands-on experience in the Marketing Cloud domain, including involvement in a minimum of 2 successful Salesforce Marketing Cloud implementations, and a proven track record in assisting the consultants in project execution and analysis, contributing to the successful delivery of marketing initiatives.

4. Certifications:

Good to have:

• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Administrator

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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