Executive/ Sr Executive Digital Marketing @ Sahyadri Hospitals

Job Description

Overview: The Executive/Sr Executive Digital Marketing will play a crucial role in developing, implementing, and managing marketing campaigns that promote the company and its products or services. This position will be responsible for utilizing digital channels to drive brand awareness, generate leads, and engage customers. Key Responsibilities: Develop and manage digital marketing campaigns Utilize SEO strategies to increase website traffic Lead SEM strategies including PPC and paid advertising Analyze and report on the performance of campaigns Create and manage email marketing campaigns Manage social media presence and engagement Create content for various digital platforms Identify trends and insights to optimize spend and performance Collaborate with web developers and design teams Utilize analytics tools to measure site traffic Manage and optimize landing pages Stay up-to-date with digital marketing trends and potential new channels Brainstorm new and. creative growth strategies Collaborate with internal teams to create landing pages and optimize user experience Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate Required Qualifications: Bachelor's degree in Marketing or relevant field Proven work experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience with A/B and multivariate experiments Solid understanding of digital marketing elements such as, content marketing, social media, and technology Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-driven thinking Professional certification in Google Adwords and Google Analytics will be advantageous Excellent written and verbal communication skills Ability to work in a fast-paced environment and manage multiple projects simultaneously Strong project management and organizational skills Ability to work effectively within a team and independently

Employement Category:

Employement Type: Full time
Industry: E-Learning
Role Category: E-Learning
Functional Area: Not Applicable
Role/Responsibilies: Executive/ Sr Executive Digital Marketing

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Keyskills:   Digital Marketing SEO SEM PPC Email Marketing Social Media Management Content Creation Analytics Marketing Campaign Management Google Adwords Google Analytics Content Marketing Website Optimization AB Testing Multivariate Experiments