Marketing Manager, India @ 24-7 Intouch

Job Description

Deliver the lead generation and nurturing targets to drive the sector business objectives in the defined geography Localise global marketing strategy into a local marketing plan for defined territory and drive execution in time and budget. Execute global and local pipeline acceleration, qualifying and nurturing programs in collaboration with sales, sector and global marketing teams Provide ongoing, accurate pipeline and forecast reports Work with global marketing teams to ensure all service-level agreements (SLAs) related to lead management are met Execute within given budget, maximising ROI Capture market, segment and customer insights to support both NVI and demand generation program development. Lead the local field marketing and inside sales team (if applicable), actively developing the team using performance and talent development tools (PDR, OCR) Proactively support and comply with the Groups policy on Code of Business Ethics and monitor the global data. protection regulatory compliance for all marketing related activities in the geography. Inside Sales Manage inside sales team member to ensure productivity and quality standards to effectively and efficiently drive demand generation (prospecting, qualifying, nurturing) Develop and/or localize calling scripts, track the outcome of calls and adapt the calling strategy to achieve the desired outcome Ensure team member accurately captures and reports account and opportunity information within the sales force automation (SFA) system Work with sales teams to monitor the handoffs of leads and opportunities to sales Field Marketing Efficiently and effectively execute global and local marketing programs for both direct and indirect channels including distributors for India, Bangladesh, Sri Lanka and Nepal Forecast, measure, analyse and report on impact of variety of marketing programs and tactics such as events, webinars, email campaigns. Localize marketing content and organize events and product demonstrations that will convert leads into sales ready opportunities. This pertains to marketing products and after sales care products like service contracts, training programmes, expertise solutions etc. Develop a strong working relationship with key opinion leaders to be guest speakers at our events, to develop reference sites or white papers that serve to promote the companys solutions. Enable the commercial teams to drive incremental sales productivity through effective sales enablement programs in collaboration with product/application specialists. Execute (global) consumer marketing plans and account based marketing plans in collaboration with local sales, service and application teams. Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: Customer Care Executive (Call Centre)
Functional Area: Not Applicable
Role/Responsibilies: Marketing Manager, India

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Keyskills:   Lead Generation Marketing Strategy Forecasting Budget Management Market Analysis Field Marketing Inside Sales Quality Standards Sales Force Automation Marketing Programs Event Management Sales Enablement Nurturing Pipeline Acceleration Customer Insights Product Demonstrations Account Based Marketing