6 to 8 years experience in Web Analytics role or Digital Analytics with Adobe analytics / adobe analyst , reporting, dashboarding.
Responsibilities: Gather data from a variety of sources- Adobe Analytics, Hadoop tables etc. Assess, interpret, and analyze the data in development of a thorough, accurate, and supportable traffic forecast for use in Target Setting process. Analytic skills must include the ability to see the big picture and the demonstration of strong business intuition. Fundamental understanding of different statistical forecasting models/methods. Strong web and marketing analytics knowledge. Perform project management role towards the quarterly Forecasting process and scope all the new enhancements required for the subsequent quarter. Continually seek, report, evaluate, and make recommendations to improve the forecasting process. Expand data sources used in the forecasting process and integrate all available data sources in order to assess and monitor trends and changes. Analytics
Skills :
Strong knowledge of online marketing strategies. Excellent verbal and written communication skills.
Must be very organized and have excellent time management skills.
Proficient in utilizing Microsoft Excel- Expert at the creation and use of Excel pivot tables to drive analytics.
Proven understanding of forecast methodologies.
Expert with Hadoop/big data environments to synthesize and analyze data.
Infogain is a Silicon Valley headquartered company with software platform engineering and deep domain expertise in the travel, retail, insurance and high technology industries. We accelerate the delivery of digital customer engagement systems using digital technologies such as cloud, mic...