Copywriter - Gurgaon - Pathways Retail - 1 to
- Pathways Retail
- 1 - 6 years
- Noida, Gurugram
- 1 month ago
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Job Description
About Losung360
We are an Ecommerce Brand Enabler currently serving to 45 plus brands. Our business is divided into
2 main verticals: Demand Fulfilment and Demand Generation under which we have 4 service lines.
As we have scaled to 1 lakh orders per day during our peak and 15,000 orders per day in BAU, we
have realised to restructure our approach of doing business from providing scalable service lines, to
customers to creating products for our targeted customers, achieve the required Product-market fit,
scale, evolve and reiterate. Currently we have conceptualised 4 Products for our Fulfilment Business.
We operate in 8 Fulfilment Centres in Gurgaon, Kolkata, Hyderabad, Bangalore, and Mumbai
spanning across 5.5 lakh sq. ft. Our Product(s) will be focused on mid-mile (Fulfilment Centre Ops)
and last mile (aggregation and integration) fulfilment ops only.
In the next phase we also intend to build and grow our product business in the ecommerce demand
generation space to enable our customers to sell better online!
Job Description: Copywriter
Job Overview: We are a growing e-commerce business in need of a Copywriter who can connect
with our customer base through multiple channels. In this role, youll be responsible for creating e-
commerce marketing materials, Portal copy content, product descriptions, A+ Content, Video
Storyboarding, and direct emails.
Responsibility
1 .Brand Communication:
Coordinating with brand, which manages the e-commerce website on Portals, for brand
communication, and marketing initiatives.
Handling Brand Content and Communication for listings on various marketplaces.
Co-ordinating the Brand communication strategy, including Content Creation, Content
Marketing, Brand Building & social media in sync with the various teams, under the guidance
of the Team Lead.
Creating a modern classic brand voice and communication style for Losung 360 and ensuring
consistency across all communication channels
2. Business Marketing:
Launching & managing additional online platforms as sales channels via various
marketplaces such as Amazon, Flipkart, Myntra, etc.
Coordinating with marketing team for their communication requirements.
We are focused on providing a best-in-class customer experience, and you will have a
significant role in helping us achieve that goal.
Interpret copywriting briefs to understand project requirements
Collaborate with designers, PR and other professionals on large- and small-scale marketing
projects (e.g. email campaigns and landing pages)
- Edit and proofread copy as needed
Use SEO principles to maximize copys reach
Source images and other content
Write high-engagement social media content that reflects our brands voice
Produce error-free content that adheres to the companys style guidelines
Interpret creative direction and adapt points from creative briefs into persuasive copy
concepts.
Qualifications
2-3 years of experience
excellent writing, editing, and proofreading skills
Experience with SEO
Strong research skills
Creativity Collaborative spirit
excellent time-management and organizational skills
Bachelors degree or equivalent experience in marketing or communications
Job Classification
Industry: Internet (E-Commerce)Functional Area: Internet (E-Commerce)
Role Category: Advertising & Creative
Role: Copywriter
Employement Type: Full time
Contact Details:
Company: Pathways RetailLocation(s): Noida, Gurugram
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Pathways Retail
About company About Losung360 We are an Ecommerce Brand Enabler currently serving to 45 plus brands. Our business is divided into 2 main verticals: Demand Fulfilment and Demand Generation under which we have 4 service lines. As we have scaled to 1 lakh orders per day during our peak and 15,000 or...
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