Marketing Manager - Consumer Electronics @ Karnataka Information

Job Description

We are seeking a Marketing Manager to join a dynamic team with a leading Consumer Electronics organization based out in Noida. Overview of Role: Key duties & responsibilities: Developing BTL Marketing strategy for the organization in line with the overall business strategy Responsible to monitor, analyse & evaluate the market trends, consumer and customer behaviour and competitor activity to identify potential new opportunities of BTL visibility enhancement and innovations for brand building. Planning and implementation of BTL marketing program through best practices and through interface and vendor management like SOH, POSM, events etc. Responsible for BTL vendor management for implementation, interface with ATL manager and creative agencies for delivery; Evaluating BTL vendor performance and initiate correctives. Manage budget calendars and ensure financial prudency and process efficiency for BTL marketing program. To ensure budget limits and take steps so that. efficiency of budget spend is improved. To take care of in-store demonstrators (ISD) processes being followed while setting monthly incentive schemes, targets and driving sell-out efforts etc. and timely bills raised to affect proper and timely accounting. Performance management with Coaching of team and Self Development Assigning the targets to team members & reviewing it regularly for on goal implementation; to ensure the team is working progressively to fulfil the qualitative and innovation goals. Vendor management, bill processing, creative development and error free execution at events, instore branding etc. What are we looking for: Strong organizational, planning, implementation, and execution of project management skills Strong verbal and communication skills and strong presentation and facilitation skills Self-starter with results orientation Have a strong understanding of information technologies and a proven ability to communicate/teach to others Have a baseline understanding of electronic technologies and related ecosystem (Entertainment, Air-conditioner and Home appliances, etc.) Well-developed interpersonal and organizational skills; detail-oriented, highly motivated and self-starter skills Creative and conceptual thinker that can turn ideas into impactful results. Qualification & experience: 8+ years experience in similar roles and including some exposure to agency will be an added advantage. Graduate Or MBA with prior experience training development programs in consumer electronics TV, AC and Refrigerators will be preferred. Work experience in multinational environment is preferred

Employement Category:

Employement Type: Full time
Industry: Recruitment Services
Role Category: Service / Installation / RepairEmbedded / System Software
Functional Area: Not Applicable
Role/Responsibilies: Marketing Manager - Consumer Electronics

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Keyskills:   Vendor Management Budget Management Performance Management Project Management Communication Skills Interpersonal Skills BTL Marketing Organizational Skills Creative Thinking