Marketing specialist @ Rolling Rock Software

About Trippy Goat
Vodka Trippy Goat Vodka is a bold new spirits brand crafted on a farm in Beallsville, Maryland, USA. Known for our premium vodka and rebellious branding, were building a world-class presence across digital platforms and global markets. As we expand, we re looking for a Marketing Manager to lead our creative and digital efforts from our Bangalore office. Job Overview This role blends creative vision, digital expertise, and leadership. You ll lead a team of creatives to execute engaging campaigns, design high-converting digital assets, manage social media presence (Instagram, Facebook, etc.), and build/maintain brand websites. This is a hands-on position requiring strong design instincts, marketing acumen, and a passion for crafting unforgettable brand experiences. Key Responsibilities
Brand Leadership : Drive the creative vision of Trippy Goat and its products across digital, print, video, web, and social platforms.
Digital Marketing: Plan and execute social media campaigns (Instagram, Facebook), optimize Google AdWords, and drive organic traffic through SEO/SEM strategies.
Website & UX Management : Build and maintain websites (WordPress or equivalent), ensuring top-tier user experience and conversion optimization.
Content Creation : Oversee and contribute to the development of engaging content across channels visuals, copy, video, etc.
Team Leadership : Manage and mentor a team of designers, content creators, and marketing support staff.
Campaign Execution: Conceptualize and deliver creative campaigns and product launches tailored for global audiences. Cross-Functional Collaboration : Work with the U.S.-based leadership team to align global strategy and messaging.

Performance Monitoring: Use Google Analytics and other tools to track KPIs and improve campaign effectiveness.

Project Management : Oversee timelines, workflows, and deliverables, ensuring quality and deadline adherence.

Minimum 5 years of experience in marketing, with proven leadership in creative or digital marketing teams.
Strong portfolio showcasing work across branding, social, and digital platforms.
Proficient in tools like Canva, Adobe Suite, WordPress, Mailchimp/Klaviyo, and Google Ad/Analytics platforms.
Experience with HTML/CSS and an understanding of design/dev collaboration.
Hands-on experience with SEO, SEM, and lead generation strategies.
Prior experience in alcoholic beverage marketing is a plus.
Strong communication, organizational, and project management skills.
Bachelor s degree in Marketing, Design, Fine Arts, or a related field (Master s preferred).

Health & life insurance
Paid vacation and leave policies
Company-provided breakfast, lunch & dinner
Flexible and creative work environment
Opportunity to grow with a global spirits brand