Brand Manager @ Exponus Tradelink

Job Description

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. Youll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

What does a Brand Manager do

Brand Managers are the people who shape a companys outward image. To do that, youll need to uncover consumer insights and deliver innovative marketing campaigns. Well turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

If youre creative, possess a strategic mind and have experience in implementing targeted brand campaigns, wed like to meet you.

Ultimately, youll help us improve our companys reputation and drive growth.

Responsibilities

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to take action

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brands direction, choices and tactics

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Keyskills:   development service research digital customer brand positioning management powerpoint marketing market integrated project product