Brand Marketing Manager - South
- Shaadi.com
- 3 - 9 years
- Tirodi
- 8 months ago
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Job Description
we'don t just lead the category we are the category.
Now, we're on the lookout for a Brand Rockstar to make South India fall in love with us all over again one culturally rich, insight-led campaign at a time.
Now, we're on the lookout for a Brand Rockstar to make South India fall in love with us all over again one culturally rich, insight-led campaign at a time.
What you'll Do:
Lead bold campaigns with creative minds who understand regional flavor
Drive awareness, consideration, SOV, SOE & acquisition across southern states
Influence business levers like engagement, retention, and revenue
Collaborate closely with Product, Sales, Digital, and Media teams
Dive deep into regional segmentation, and measure campaign effectiveness
Pitch big ideas, pilot regional experiments, learn and iterate quickly
Drive awareness, consideration, SOV, SOE & acquisition across southern states
Influence business levers like engagement, retention, and revenue
Collaborate closely with Product, Sales, Digital, and Media teams
Dive deep into regional segmentation, and measure campaign effectiveness
Pitch big ideas, pilot regional experiments, learn and iterate quickly
What you'll Need:
3 9 years of brand marketing experience (consumer tech or youth brands preferred)
Experience managing full-funnel campaigns (TV, OTT, Digital, Radio, OOH)
Strong agency partnership skills both creative and media
Comfort working across languages and regional content styles (Tamil, Telugu, Kannada, Malayalam)
Analytical approach with creative instincts
Passion for storytelling, cultural insights, and market-specific messaging
Experience managing full-funnel campaigns (TV, OTT, Digital, Radio, OOH)
Strong agency partnership skills both creative and media
Comfort working across languages and regional content styles (Tamil, Telugu, Kannada, Malayalam)
Analytical approach with creative instincts
Passion for storytelling, cultural insights, and market-specific messaging
What you'll Love:
A brand with iconic recall and deep emotional connection
Creative freedom with a mandate to innovate
The chance to reimagine love and tradition for a digital-first South Indian audience
Talented, quirky teammates who celebrate every win
If you've got the cultural insight and the brand spark we've got the spotlight.
Creative freedom with a mandate to innovate
The chance to reimagine love and tradition for a digital-first South Indian audience
Talented, quirky teammates who celebrate every win
If you've got the cultural insight and the brand spark we've got the spotlight.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Shaadi.comLocation(s): Tirodi+ View Contact
Keyskills: Pilot Malayalam Campaign management spark Analytical Brand marketing Product sales Radio Management Media planning
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