Brand and product manager @ Prominent Consultant

Job Description

Job Description: Brand and Product Manager Company Overview: We are an innovative and rapidly growing electric vehicle (EV) company based in India. Committed to revolutionizing the automotive industry, we offer sustainable and cutting-edge mobility solutions. As we continue to expand, we are looking for a highly motivated and creative Brand and Communication Team Member to join our dynamic team. Role Overview: The Brand and Product Team Member will be an essential contributor to our marketing and communication efforts. This role involves diverse responsibilities, including product and brand management, optimizing offline marketing channels (ATL & BTL), managing the communication calendar, conducting in-depth analyses on marketing efforts and return on investment, overseeing product collaterals, enhancing brand visibility, and tracking competition. The ideal candidate should possess a blend of strategic thinking, analytical skills, and creative flair to effectively support. our brand's growth in the EV industry. Responsibilities: 1. Product & Brand Management: A) Assist in developing and executing product and brand strategies to drive brand awareness, customer loyalty, and market penetration. B) Collaborate with cross-functional teams to ensure consistent brand messaging and positioning. 2. Effective Utilization of Offline Marketing Channels (ATL & BTL): A) Plan and execute ATL (Above the Line) and BTL (Below the Line) marketing campaigns, including print media, outdoor advertising, and events. B) Work closely with agencies and vendors to optimize offline marketing initiatives. 3. Communication Calendar Management: A) Coordinate and manage the company's communication calendar, ensuring timely and effective execution of marketing campaigns and brand initiatives. 4. Marketing Efforts Analysis: A) Conduct thorough analyses of marketing efforts to measure performance and return on investment (ROI) for various campaigns. B) Utilize data-driven insights to refine marketing strategies and improve campaign effectiveness. 5. Product Collateral Management: A) Oversee the development and distribution of product collaterals, including brochures, flyers, and promotional materials.B) Ensure that all collaterals align with the brand guidelines and communicate the brand's value proposition. 6. Brand Visibility Enhancement: A) Implement creative approaches to enhance brand visibility through targeted sponsorships, partnerships, and community engagement. 7. Brand Tracking and Competition Analysis: A) Monitor and track the brand's performance and perception in the market. B) Conduct competitive analysis to identify opportunities and challenges for the brand. 8. Brand Management: Safeguard brand integrity and consistency across all communication and marketing touchpoints. Uphold brand guidelines in all brand-related activities. Requirements: 1) Master's degree in Marketing, Communications, Business, or a related field. 2) Proven experience in product management, brand management, and offline marketing in the automotive, technology, or related industry. Total Experience in the range of 8-10 years. 3) Strong analytical skills with the ability to interpret marketing data and metrics. 4) Proficiency in managing ATL and BTL marketing campaigns. 5) Excellent communication and collaboration skills to work effectively within a cross-functional team. 6) Creative mindset with a keen eye for brand aesthetics and storytelling. 7) Familiarity with the EV industry and market dynamics in India. 8) Ability to adapt to a fast-paced and evolving startup environment

Employement Category:

Employement Type: Full time
Industry: Automobile / Auto Ancillaries
Role Category: Site Engineering / Project Management
Functional Area: Not Applicable
Role/Responsibilies: Brand and product manager

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Keyskills:   product management brand management offline marketing analytical skills communication collaboration ATL marketing BTL marketing creative mindset EV industry knowledge